Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

A/B Testing

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Amber G.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A very complete system.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is simple and is perfectly made for automation, in the Marketing department they are satisfied with the results it leaves. Also counting on a perfect analysis, with emails and SMS; it greatly facilitates the work that is carried out in the organization.

What is your favorite aspect of this product?

It has a data collection system about the client, identifying the needs of all potential clients. Offering their customers whom they can contact to make their purchase more easily.

What do you dislike most about this product?

It really complies with the work and with the needs of each client, everything has been perfect and we have had no problems, we love it.

What recommendations would you give to someone considering this product?

Everything is through social networks, email or SMS, in a simple and fast way. Using it is a good option for our company and for our users, a Marketing platform with all the necessary features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Paul K.

  • Role: Information Technology
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

An excellent and outstanding email marketing tool.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub has been a reliable tool for email marketing purposes. Its one of the best email Marketing Platforms i have ever used. We use HubSpot Marketing Hub to market our products and services with ease.

What is your favorite aspect of this product?

Since we started using HubSpot Marketing Hub, it has been easy to interact with our customers. It allows you to easily manage email lists, send outbound emails within seconds and personalize emails. It has a responsive customer support team, very helpful and reliable.

What do you dislike most about this product?

HubSpot Marketing Hub is a complete software for email marketing. I have not yet discovered any challenge.

What recommendations would you give to someone considering this product?

To save money and time, I recommend HubSpot Marketing Hub for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Kathleen W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

The best investment in digital marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Is an expensive platform and adaptable plans, its features are quite broad in comparison with other platforms, is adaptable to other platforms such as Salesforce in the sales part, and be managed from the cloud for greater breadth with respect to the information capacity that may have, is quite versatile, adaptable, effective and meets all the features necessary for good management in marketing campaigns, both in the automation of email and the whole process in general.

What is your favorite aspect of this product?

The platform is quite intuitive, adaptable and effective, one of the features that stand out in this platform is its adaptability with other platforms in addition to its technical support that is quite collaborative, the transmission of information is fast and does not take much documentation to understand the way it works, It has a very friendly dashboard, and easy interaction, its interface makes the creation of lists and content is simple, so it is always sending the most relevant content, you can also monitor email marketing with integrated analytics, improving your open and click rates.

What do you dislike most about this product?

only has a web platform, it does not have a mobile platform, otherwise it is perfect because it has all the tools to achieve a good marketing management, duplicate entries of email and contacts are common, because it uses email as the unique identifier.

What recommendations would you give to someone considering this product?

I recommend Hubspot as it has all the features for an all in one site, it is a CRM integrated with your social networks, blog, sales channel etc, all contacts are in one place it is easy to manage and a very good investment for your expansion plans as a marketing company, it has been a good experience that is good to emphasize.

Pros

  • Unique Features
  • Efficient Service
  • Fair
  • Helps Innovate

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019