What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
Up
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 91%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Dynamic Content
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Aashish S.
- Role: Vendor Management
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2021
Useful product for small to large industries!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot has more features than its competitors.
What is your favorite aspect of this product?
Email Marketing
What do you dislike most about this product?
Data Analysis
What recommendations would you give to someone considering this product?
Very user-friendly and you get quality for what you pay for!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Stephen H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2021
great but overpriced
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it’s great but very expensive for small teams
What is your favorite aspect of this product?
sequences are fantastic
What do you dislike most about this product?
price is to high
What recommendations would you give to someone considering this product?
if you can afford it it’s great
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2021
Lots of learning
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We used a product before called Honey CRM, but there was no frills or whistles with that software. It allowed us to send 65,000 emails at a time, and had our email blocked from microsoft. When we switched to HubSpot we learned that we had to be selective on who we marketed to and learned to scrub our list.
What is your favorite aspect of this product?
That fact it keeps us honest about emailing prospective clients
What do you dislike most about this product?
Nothing really unless SalesForce drops prices drastically.
What recommendations would you give to someone considering this product?
I would say buy it but make sure they give you a good discount.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
