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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2021

Great price point for email automation and CRM

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Less Reliable

Xandria M.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use. Pricey but worth it!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lots of features that are extremely useful.

What is your favorite aspect of this product?

Email marketing.

What do you dislike most about this product?

No, nothing comes to mind.

What recommendations would you give to someone considering this product?

I would absolutely recommend to anyone looking for email marketing and social media tracking services.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Philippe C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

The best CRM for a SME

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's a CRM and a CMS at the same time. Perfect for a b2b business.

What is your favorite aspect of this product?

Once you capture email, you can see track and monitor every website interactions of your visitors.

What do you dislike most about this product?

They want you to use all their tools, so for the most part, you cannot export your data to use elsewhere. You have to use the webhooks they allow you to use, the way they want you to use it.

What recommendations would you give to someone considering this product?

Make sure you the plan you choose will allow you to do everything you want, because you may not be able to use some other tools if your data is in Hubspot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

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