What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Marie-Claire R.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2021
Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is really easy to use, amazing training and tech support. Changes how you market your business.
What is your favorite aspect of this product?
It is so easy to use.
What do you dislike most about this product?
Sometimes the blog posts disappear when you're working on them and you can lose your work.
What recommendations would you give to someone considering this product?
If you want an all-in-one marketing software with lots of capabilities that is easy to use this is for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Wesley A.
- Role: Operations
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2021
A must have, but a little complex
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
When it's all configured, it works fantastically well.
What is your favorite aspect of this product?
Being able to manage and segment data in a variety of different ways.
What do you dislike most about this product?
It is a little complicated to get set up and the pricing structure is very confusing - always have to speak to sales, and endure a lengthy lecture on pricing just to find out it's too expensive.
What recommendations would you give to someone considering this product?
Give the free tier a try first and then build up from there.
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Efficient Service
Mario B.
- Role: C-Level
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Feb 2021
Fantastic product, our team is raved about it
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The personalization with their representatives
What is your favorite aspect of this product?
My happy team
What do you dislike most about this product?
I have no complaints regarding the product
What recommendations would you give to someone considering this product?
Yes I would 100% recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
