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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Shannon F.

  • Role: Industry Specific Role
  • Industry: Gaming and Hospitality
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jul 2020

Great for fresh new businesses. Easy to use

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has its tricky moments, but there is more guidance and support available. Also, there are less steps in processing than with Salesforce.

What is your favorite aspect of this product?

The inbound focus on marketing is better for pulling in new leads and making clients out of them.

What do you dislike most about this product?

The limitations on customizing.

What recommendations would you give to someone considering this product?

This is great if you are just starting with a newly developed business. It makes it easy.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Tory R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

HubSpot one stop shop for marketing!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is all encompassing and really makes it much easier in terms of effectiveness and time to do your marketing activities. We've replaced several different products and in the long run, saved money and earned additional business value.

What is your favorite aspect of this product?

I enjoy the social media management and being able to schedule posts now or later in the platform. The advanced analytics allow me to know what types of content is working or not working.

What do you dislike most about this product?

HubSpot is a bit intimidating at first. There is a lot going on and it can be confusing.

What recommendations would you give to someone considering this product?

I recommend watching and reading materials in HubSpot Academy. There is so much to take advantage of and knowledge is power in being able to executive on all that HubSpot has to offer.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Reliable

Most Popular HubSpot Marketing Hub Comparisons

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