What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Shannon F.
- Role: Industry Specific Role
- Industry: Gaming and Hospitality
- Involvement: Initial Implementation
Submitted Jul 2020
Great for fresh new businesses. Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has its tricky moments, but there is more guidance and support available. Also, there are less steps in processing than with Salesforce.
What is your favorite aspect of this product?
The inbound focus on marketing is better for pulling in new leads and making clients out of them.
What do you dislike most about this product?
The limitations on customizing.
What recommendations would you give to someone considering this product?
This is great if you are just starting with a newly developed business. It makes it easy.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Tory R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2020
HubSpot one stop shop for marketing!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is all encompassing and really makes it much easier in terms of effectiveness and time to do your marketing activities. We've replaced several different products and in the long run, saved money and earned additional business value.
What is your favorite aspect of this product?
I enjoy the social media management and being able to schedule posts now or later in the platform. The advanced analytics allow me to know what types of content is working or not working.
What do you dislike most about this product?
HubSpot is a bit intimidating at first. There is a lot going on and it can be confusing.
What recommendations would you give to someone considering this product?
I recommend watching and reading materials in HubSpot Academy. There is so much to take advantage of and knowledge is power in being able to executive on all that HubSpot has to offer.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Reliable
