What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Performance Enhancing
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Content Authoring
Sales Intelligence & Conversion Rates
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Samuel [SAM] J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2021
Simple yet powerful Marketing Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot's features are very powerful. It is an all-in-one platform. Hubspot can be used in direct customer interactions [Website Chatting, Email Marketing], and, in Customer Relationship Management. HubSpot's free version includes CRM, Marketing Automation Tool, and Email Marketing Tool.
What is your favorite aspect of this product?
Its CRM. Hubspot's CRM is a fast, easy to use the database system. Adding customers to CRM is very easy. This can be done via Online Chatbots, Marketing Forms [ Email, Website]. Hubspot's CRM helps us to stay organized.
What do you dislike most about this product?
Hubspot's plans are very expensive.
What recommendations would you give to someone considering this product?
Hubspot is a powerful tool. Its CRM, Email Marketing Tool Free ChatBot, & Free Marketing Form, etc are very useful for people representing Small and Medium Scale Enterprises.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Nov 2020
Quick implementation and easy to use for team.
Likeliness to Recommend
Pros
- Continually Improving Product
- Enables Productivity
- Respectful
- Helps Innovate
Alan S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2020
Hubspot is the place to sort all of your marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We've only used an in house solution before so many of the features are new and welcome additions.
What is your favorite aspect of this product?
The user interface is clean and inviting.
What do you dislike most about this product?
Some of the configuration options are buried in the settings.
What recommendations would you give to someone considering this product?
Review all of the documentation and take advantage of free tutorials.
Pros
- Trustworthy
- Unique Features
- Caring
- Fair
