Omnisend Customer Reviews 2025

This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Omnisend

Composite Score

8.7 /10

CX Score

8.8 /10

70 Reviews Write a Review

What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Up 4
Since last award

96 Plan to Renew

Up 6
Since last award

80 Satisfaction of Cost Relative to Value

Up 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 87%
Conflict Resolution:: 92%
Strategy & Innovation:: 89%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Performance Enhancing
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Auto-Responders

Email Delivery

A/B Testing

Segmentation

SPAM Compliance

Dynamic Content

Basic Reporting and Analytics

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 9.0

View Omnisend in this category (opens in a new tab)

Omnisend Screenshots

Omnisend Videos

Omnisend Reviews

Graham N.

Role: Industry Specific Role
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Easy to set up e-mail campaign to improve traffic

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

I don't know as I have not used many others.

What is your favorite aspect of this product?

Ease of use with my Shopify store.

What do you dislike most about this product?

I have not discovered anything… yet!

What recommendations would you give to someone considering this product?

Try it via the Shopify apps to drive sales and visits to your store.

Pros

Helps Innovate
Continually Improving Product
Efficient Service
Effective Service

Falla O.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

I'm so glad I chose OmniSend!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

The cost for the value makes OmniSend the best option. The support is fabulous, too.

What is your favorite aspect of this product?

I like how OmniSend allows a way to get started without any costs. This window of opportunity to grow is so helpful, and I appreciate that level of respect for small businesses. This is what keeps a customer base satisfied and coming back.

What do you dislike most about this product?

I don't really dislike much, but some features could be easier to use within the templates. Still, it's much easier than others I've tried and for much better support. Again, the support is amazing.

What recommendations would you give to someone considering this product?

Watch the tutorials available. They really help, although most everything is self-explanatory, but for the things that aren't, the tutorials make it easier.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rochelle W.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Great easy to use has everything you need

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

I have found it is more affordable than others and the features are all really easy to use

What is your favorite aspect of this product?

The templates

What do you dislike most about this product?

I found it hard to work out how to export my contacts. Im yet to work it out

What recommendations would you give to someone considering this product?

Its has great features and will help your business scale

Pros

Enables Productivity
Unique Features
Helps Innovate
Continually Improving Product

Latest Research

Omnisend

What is Omnisend?

Company Details

Need Assistance?

Omnisend Ratings

91 Likeliness to Recommend

Up 4 Since last award

96 Plan to Renew

Up 6 Since last award

80 Satisfaction of Cost Relative to Value

Up 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

Omnisend

Omnisend Reviews

Graham N.

Easy to set up e-mail campaign to improve traffic

Likeliness to Recommend

Pros

Falla O.

I'm so glad I chose OmniSend!

Likeliness to Recommend

Pros

Rochelle W.

Great easy to use has everything you need

Likeliness to Recommend

Pros

Most Popular Omnisend Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Title

Up 4
Since last award

Up 6
Since last award

Up 2
Since last award

Feature Ratings

Auto-Responders

Email Delivery

A/B Testing

Segmentation

SPAM Compliance

Dynamic Content

Basic Reporting and Analytics

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features