
What is Omnisend?
Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Omnisend?
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Neutral
Positive
Feature Ratings
Application Integration
Text Messaging
Marketing Analytics
Scheduled Messaging
Mobile Marketing Management
Opt-in
Surveys Feedback
Vendor Capability Ratings
Ease of Implementation
Ease of Customization
Business Value Created
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
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Email marketing & newsletters, built for impact

Omnisend Reviews
Ričardas Š.
- Role: Sales Marketing
- Industry: Government
- Involvement: End User of Application
Submitted Jul 2023
Great value and easy to use!
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Ease of use, great support and good value
What is your favorite aspect of this product?
Ease of setup and use and if questions arise - support is really helpful. Also has great collection of email templates for every occasion.
What do you dislike most about this product?
Nothing in particular.
What recommendations would you give to someone considering this product?
Just try it out. There is a free plan which might be enough for you to start.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Jason W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
: I love using Omnisend.
Likeliness to Recommend
What differentiates Omnisend from other similar products?
In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.
What is your favorite aspect of this product?
Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!
What do you dislike most about this product?
The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.
What recommendations would you give to someone considering this product?
It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Siddhartha J.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jan 2023
OmniSend rocks my marketing automation needs.
Likeliness to Recommend
What differentiates Omnisend from other similar products?
OmniSend is interactive, minimal and powerful. Haven't seen easy analytics like this.
What is your favorite aspect of this product?
SMS automation, marketing analytics and scheduling.
What do you dislike most about this product?
nothing as such ..
What recommendations would you give to someone considering this product?
Must buy for quick and easy Email marketing requirements.
Pros
- Friendly Negotiation
- Reliable
- Performance Enhancing
- Enables Productivity