Omnisend Customer Reviews 2024

This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Omnisend

Composite Score

8.0 /10

CX Score

8.0 /10

35 Reviews Write a Review

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

78 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

5% Negative

4% Neutral

91% Positive

Pros

Performance Enhancing
Includes Product Enhancements
Friendly Negotiation
Security Protects

Feature Ratings

Average 83

Auto-Responders

Email Delivery

Segmentation

Campaign Management

A/B Testing

Contact Database

Basic Reporting and Analytics

SPAM Compliance

Dynamic Content

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 81

Ease of Implementation

Ease of Data Integration

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.4

View Omnisend in this category (opens in a new tab)

Omnisend Screenshots

Omnisend Videos

Omnisend Reviews

Kanishka T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic features

Likeliness to Recommend

6 /10

What differentiates Omnisend from other similar products?

Easily available and easy to use

What is your favorite aspect of this product?

Easy to use and understand

What do you dislike most about this product?

Nothing to dislike

What recommendations would you give to someone considering this product?

Amazing features

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Elena D.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

A bit disappointing

Likeliness to Recommend

3 /10

What differentiates Omnisend from other similar products?

I didn't see difference

What is your favorite aspect of this product?

No thanks.

What do you dislike most about this product?

Templates less and duplicate operation is inefficient.

What recommendations would you give to someone considering this product?

Try different software and make decision later.

Pros

Includes Product Enhancements
Friendly Negotiation
Continually Improving Product
Performance Enhancing

Cons

Under Delivered
Less Productive
Wastes Time

Fantino M.

Role: C-Level
Industry: Recreation
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Nov 2024

Loving desing when it is integrated in the Webpage

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

No watermark. Good Desing. Intuitive fuctions.

What is your favorite aspect of this product?

Desing integrations

What do you dislike most about this product?

Some templates and some features.

What recommendations would you give to someone considering this product?

Excelents desings and intuitive features

Pros

Efficient Service
Respectful
Helps Innovate
Reliable

Latest Research

Omnisend

What is Omnisend?

Company Details

Need Assistance?

Omnisend Ratings

86 Likeliness to Recommend

91 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Insightful reports

Outstanding workflows

Award-winning customer support

Award-winning customer support

Email & SMS list building tools

Omnisend for free

Easy-to-use email builder

Omnisend Videos

Omnisend

Omnisend Reviews

Kanishka T.

Fantastic features

Likeliness to Recommend

Pros

Elena D.

A bit disappointing

Likeliness to Recommend

Pros

Cons

Fantino M.

Loving desing when it is integrated in the Webpage

Likeliness to Recommend

Pros

Most Popular Omnisend Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Title

Feature Ratings

Auto-Responders

Email Delivery

Segmentation

Campaign Management

A/B Testing

Contact Database

Basic Reporting and Analytics

SPAM Compliance

Dynamic Content

Content Authoring

Text Messaging

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support