Omnisend Customer Reviews 2025

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Omnisend

Composite Score

8.7 /10

CX Score

8.8 /10

70 Reviews Write a Review

What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Up 4
Since last award

96 Plan to Renew

Up 6
Since last award

80 Satisfaction of Cost Relative to Value

Up 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 87%
Conflict Resolution:: 92%
Strategy & Innovation:: 89%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Performance Enhancing
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Auto-Responders

Email Delivery

A/B Testing

Segmentation

SPAM Compliance

Dynamic Content

Basic Reporting and Analytics

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features

Also Featured in...

Marketing Automation - B2B

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Omnisend Reviews

Jeremy P.

Role: Industry Specific Role
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Simplifying Multi-Channel Marketing

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

The key difference between Omnisend and other marketing platforms lies in its focus on eCommerce. Unlike generic marketing tools, Omnisend integrates seamlessly with online stores, offering tailored features like product recommendations, cart recovery, and SMS marketing. It also enables businesses to create unified, multi-channel campaigns, while many other platforms focus primarily on email marketing.

What is your favorite aspect of this product?

Omnisend is a powerful email and SMS marketing platform designed to help businesses streamline their marketing efforts and drive better results. Its main advantage lies in its ease of use and automation capabilities, enabling businesses to create personalized, multi-channel campaigns that engage customers at every stage of the buyer’s journey. With features like pre-built templates, segmentation, and advanced analytics, Omnisend allows marketers to save time while delivering targeted messages that boost conversions. Its seamless integration with eCommerce platforms ensures smooth operations, making it an excellent choice for businesses lookin

What do you dislike most about this product?

While Omnisend offers robust features, its advanced tools and automation may have a learning curve for beginners. Additionally, its pricing structure can become costly for small businesses as subscriber lists grow, and some users may find limited customization options compared to other platforms.

What recommendations would you give to someone considering this product?

Overall, Omnisend is a highly effective marketing platform tailored for eCommerce businesses, offering powerful features like multi-channel automation, seamless integrations, and advanced analytics to optimize campaigns. While it excels in simplifying marketing efforts and driving engagement, its cost and learning curve may pose challenges for small businesses or beginners. However, its ability to unify marketing channels makes it a valuable tool for businesses aiming to boost customer retention and sales.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kanishka T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic features

Likeliness to Recommend

6 /10

What differentiates Omnisend from other similar products?

Easily available and easy to use

What is your favorite aspect of this product?

Easy to use and understand

What do you dislike most about this product?

Nothing to dislike

What recommendations would you give to someone considering this product?

Amazing features

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Gabriella S.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Easy to Use and Effective. Too expensive in Rands.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Automation is easy and reliable. Connects to Wordpress very effectively.

What is your favorite aspect of this product?

Automation thats made so easy.

What do you dislike most about this product?

That it counts my pending unpaid orders as paid orders. Therefore reporting is not accurate. This also results in the system thinking someone is a current customer when they are not. It is very expensive in Rands. I have requested a better price and it was rejected. You need smaller bundles that people can purchase. Top-Up emails.

What recommendations would you give to someone considering this product?

Find a cheaper SMS system that will integrate with Omnisend.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

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What is Omnisend?

Company Details

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Omnisend Ratings

91 Likeliness to Recommend

Up 4 Since last award

96 Plan to Renew

Up 6 Since last award

80 Satisfaction of Cost Relative to Value

Up 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

Omnisend

Omnisend Reviews

Jeremy P.

Simplifying Multi-Channel Marketing

Likeliness to Recommend

Pros

Kanishka T.

Fantastic features

Likeliness to Recommend

Pros

Gabriella S.

Easy to Use and Effective. Too expensive in Rands.

Likeliness to Recommend

Pros

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Feature Ratings

Auto-Responders

Email Delivery

A/B Testing

Segmentation

SPAM Compliance

Dynamic Content

Basic Reporting and Analytics

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features