
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
Up
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 81%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 87%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
On-Page Tracker/Optimization
Content Optimization
Auditing
Backlink Tools
Analytics and Reporting
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews

mona m.
- Role: Information Technology
- Industry: Other
- Involvement: Initial Implementation
Submitted Aug 2023
Writers favourite tool to analyze keyword research
Likeliness to Recommend
What differentiates Semrush from other similar products?
I like free searches 10 searches are free on daily basis,backlink checker and the keyword gap is very very best things in it,as a writer I need regular keyword research before I write and the initial step of my work starts here from semrush definitely
What is your favorite aspect of this product?
Backlin checker
What do you dislike most about this product?
Not a single thing I dislike infact this is the favourite tool among our writer community
What recommendations would you give to someone considering this product?
Highly recommended by me to all new writers to try this on daily basis for their writing work ,keyword research as it provides keyword clusters and keyword magic tool along with overview and the keyword difficulties tell us how probably will a well researched article rank in Google,so please check all the helping tools of semrush to grow quickly
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity

Andrea I.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Aug 2023
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Vikas M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2023
Easy to understand as a measure of SEO
Likeliness to Recommend
What differentiates Semrush from other similar products?
- An easy-to-enter plan - A wide range of functions in addition to SEO, such as site health status, opponent movement analysis, etc. - Clarity of explanation when starting the system
What is your favorite aspect of this product?
The ease of introduction of the Plan Due to the state, the budget was small, and efficient SEO measures could not be taken. However, starting Semrush with a low introductory cost and a trial was easy. In addition to seeing SEO trends, almost all the functions you want to know, such as site health status and comparison with rivals, are covered. Before introducing the system, I could carefully understand my online MTG stage questions, etc., which led to the elimination of my anxiety. In addition, I had a good impression that all functions could be used from the trial version.
What do you dislike most about this product?
- The login screen is difficult to understand. - It would be nice if it were possible to analyze the pages on the commercial control site.
What recommendations would you give to someone considering this product?
We put SEO measures in place through competitor research and keyword research. After 3 months, traffic increased by 600% compared to the previous year, which triggered a shift in awareness to take action against SEO, which had not been seriously addressed for many years. In addition to improving inflow, the existing sales base increased by 200% compared to the previous year, making a dramatic move along with the wave of EC demand due to the Corona pandemic crisis.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing