What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Ivan B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2022
Fantastic product!
Likeliness to Recommend
What differentiates Semrush from other similar products?
Usability Serp reports Alerts Project management
What is your favorite aspect of this product?
Distribution of rankings
What do you dislike most about this product?
Main competitors report
What recommendations would you give to someone considering this product?
Use the SEMrush Academy
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Joseph R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
A solid digital marketing tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush offers a lot of ways to study and improve your own website that competitors cannot. While you analyze your competitors, Semrush lets you stack your site up right next to theirs to compare strengths and weaknesses.
What is your favorite aspect of this product?
The position tracking tool allows you to track SERPs and how you rank on them, including SERP features. With this SEO tracker, you can monitor specific geolocations and types of devices, sort tracking results, and statistics using various settings and filters, spot cannibalization issues, compare your SEO performance to that of the competitors, and export SEO reports.
What do you dislike most about this product?
There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.
What recommendations would you give to someone considering this product?
Without hesitation I recommend the tool. Semrush is a very good solution that provides you with the key information you'll need to improve your search rankings.
Pros
- Caring
- Continually Improving Product
- Efficient Service
- Client's Interest First
Juro M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
Ideal for SEO and social media.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Keyword research that is quick and to the point. The results are applicable to both Adwords and SEO. Because you know so much from the start, creating a website becomes easier. I'd like to explore the platform's social media features, but I haven't taken the plunge yet. The user interface's simplicity makes it very easy to use. This means that anyone who requires it can use it without having to go through extensive training. Certainly, the clear visualization of traffic is something that provides me with significant benefits. It is also very simple to add new accounts or domains. This makes it easier to observe other pages.
What is your favorite aspect of this product?
All of my analytics work can be done on a single platform: Google Analytics, Google Adwords, and SEO. - Much easier to use format that is updated more frequently than the competition. I've used AhREFS, moz.com, SpyFu, and other tools. This platform always appears to be superior for my requirements. I used to work in advertising and used them there as well. As a result, I've used it on both the client and agency sides. SEMrush provides a clear description of important KPIs in the advertising category, such as the number of keywords used, estimated costs, and estimated traffic.Because, as previously stated, there is a lack of proprietary data
What do you dislike most about this product?
The price for smaller businesses is non-negotiable. The price difference is insufficient for agencies with a large number of clients. Drift.com, a program I use, has a small business membership that allows for one user and a set number of logins per month. This is excellent for a growing company. You can really streamline things. I'm not a fan of Semrush's advertising. However, this only affects the software's marketing in relation to the paid version. (The advertising increased only after I used the tool.) It should be noted that the keyword search volume is based on a 12-month average, so seasonal keyword peaks (for example, Valentine's Day
What recommendations would you give to someone considering this product?
What I like best about Semrush is the sheer volume of data that can be analyzed with the tool. Semrush can be used to quickly and easily examine a domain in terms of keywords and backlinks. Organic performance data is available on the website's Internet. It is also very simple to find traffic information. Connecting to a social media account is a simple and intuitive process. Even inexperienced users will be able to use this tool. On the basis of an outside-in analysis, a rough assessment of the SEA performance of specific domains can be made. As a result, this category is ideal for competitor analysis or for all websites that lack first-par
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
