What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Alejandro R.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
"Easy to use and its functions are fantastic".
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is easy to use, versatile, and very effective at content optimization; it has a robust and functional toolset that allows you to accurately track competitors' SEO strategies and conduct in-depth keyword analysis; their customer service is exceptional; they are responsive and knowledgeable, and always available to help with any hiccups or questions that arise on the fly, just as importantly their pricing is reasonable for all the benefits they offer.
What is your favorite aspect of this product?
I think keyword research and analysis is great because it helps us to define the content we should target and write about to improve SEO and better understand our approach, and it also helps us to find the best opportunities in Google searches and other search engines.
What do you dislike most about this product?
To date, there is nothing we dislike about this tool; rather, we like how strong and sturdy it is. There are so many functions available in semrush to conduct various tasks that, while we may not utilize them all to their full potential, we are delighted with their usage.
What recommendations would you give to someone considering this product?
Semrush is a must-have tool for keyword research. It is easy to use and allows you to identify keyword gaps that can help identify content possibilities. I would suggest Semrush to anyone who wants to take their SEO techniques to the next level and improve their online visibility; the advantages are numerous.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Best All Purpose SEO Tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
I have used SpyFU in earlier days and while comparing both the tools I realized that SpyFu is a competitive study tool, whereas Semrush is an all-purpose SEO tool. Another big flaw with SpyFu is that it only has two geo databases (United States's and United Kingdoma's) where as Semrush provides databases of 142 countries.
What is your favorite aspect of this product?
The auditing and link-building tools provided by SEMRush are outstanding. Aside from that, Keyword Magic Tool is the finest tool for grouping all of a campaign's keywords in one place. This is a unique feature not seen in any other tool.
What do you dislike most about this product?
You can't really rely on the Keyword Difficulty tool, and the user interface is a little clunky and not the most intuitive. Apart from these two, the pricing is slightly more than that of competitors.
What recommendations would you give to someone considering this product?
Everything can be viewed and understood in one platform, from backlink profile to website analysis, content to backlink and opportunity, and advertising research to brand monitoring. Semrush is a single-place repository for all the metrics needed to understand a website.
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Caring
Cons
- Vendor's Interest First
- Under Delivered
Ayrton C.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2021
This is an excellent tool for SEO and social media
Likeliness to Recommend
What differentiates Semrush from other similar products?
As an in-house SEO at a technology business, SEMrush's Competitive Intelligence add-on has been invaluable. Because we're a small company, traditional SEO strategies can't tell us apart from other educational institutions, however Market Explorer helps us to create specialized market listings with our competitors. This has given us insight into the demographics and psychographics of our competitors' target audiences. The traffic analysis tool backed up this information by providing more specifics on the target population, including user itineraries. In less than a year of using the program, we've more than doubled our user base and presence.
What is your favorite aspect of this product?
All of my analytics work, including Google Analytics, Google Adwords, and SEO, can be done on a single platform. Much easy to use than the competition, and updated much more frequently. We used the Keyword Magic Tool, the subject research tool, the SEO content template, and the CI add-on to create user-centric SEO content research that ranks. - Technical SEO: Site audit activities allow us to monitor the state of the website more simply and objectively. My employer prefers figures and graphs over simply saying, "Hey, I fixed this," thus the percentages are useful for him, This is ideal for a rapidly expanding business.
What do you dislike most about this product?
While SEMrush provides many advantages, there are a few areas where other tools may be superior, such as: B. The keyword gap analysis tool, which limits the amount of competitors you can look into at any given time. We need to be able to add more competitors for a firm like ours because our variety of services is so broad. Filtering options in the tool might also be improved, allowing for more customisation than is now feasible. When it comes to pricing for small enterprises, there is no space for debate. For agencies with a large number of clients, the price difference is insufficient.
What recommendations would you give to someone considering this product?
Other tools I've tried are AhREFS, moz.com, SpyFu, and others. This platform consistently looks to be superior for my needs. I used to work for an advertising agency and had experience with them. I've used it for both clients and agencies so far. Quick and to-the-point keyword research is essential. The results are beneficial to both Adwords and SEO. It's very simple to build a website because you already have so much knowledge. I'd like to explore the site's social networking features, but I haven't done so yet. You can really streamline. has a small business subscription that covers one user and a certain number of monthly accesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing