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Zoho

Zoho CRM

Composite Score

8.8 /10

CX Score

9.0 /10

296 Reviews Write a Review

What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Midmarket category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

2024 Data Quadrant Champion

2024

2 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

3 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

11 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

Up 2
Since last award

84 Satisfaction of Cost Relative to Value

Up 1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 92%
Negotiation and Contract:: 90%
Conflict Resolution:: 93%
Strategy & Innovation:: 89%
Service Experience:: 91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

2% Negative

6% Neutral

92% Positive

Pros

Trustworthy
Fair
Acts with Integrity
Reliable

Feature Ratings

Average 83

Collaboration

Lead Management

Activity and Workflow Management

Sales Management

Customer Service Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Lead Management

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Customer Relationship Management - Enterprise

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Zoho CRM Reviews

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2025

Best for multi channel communication

Likeliness to Recommend

6 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chloe A.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Pipeline Dreams: How Zoho Helps Us Convert Smarter

Likeliness to Recommend

9 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM has quietly become one of the more stable parts of our client management toolkit. While it’s not the flashiest CRM out there, it plays really well with our lead generation workflows—especially when we’re pulling leads from organic sources and routing them to sales. It bridges the gap between what I track (sessions, clicks, conversions) and what our AE team needs (calls booked, deals closed).

What is your favorite aspect of this product?

I really appreciate how flexible the modules are. We customized fields to reflect each campaign type—SEO audits, brand packages, content retainers—and now the CRM actually reflects how we talk as a team.

What do you dislike most about this product?

The only real downside? The UI can get a little cluttered if you’re not intentional about your layout

What recommendations would you give to someone considering this product?

If you’re part of a team that’s trying to prove SEO isn’t just vanity traffic, Zoho CRM is a solid way to bring those dots together. It’s not going to win any design awards, but it’ll help you track what matters—and automate more than you expect.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Unique Features

Andrew A.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to use, great features and affordable.

Likeliness to Recommend

8 /10

What differentiates Zoho CRM from other similar products?

User friendly interfaces requiring minimal training and enhancing ease of learning and use.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

Nothing so far.

What recommendations would you give to someone considering this product?

Highly recommended

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Zoho CRM

What is Zoho CRM?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Zoho CRM Ratings

87 Likeliness to Recommend

95 Plan to Renew

Up 2 Since last award

84 Satisfaction of Cost Relative to Value

Up 1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zoho CRM?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Lead Management

Customer Relationship Management - Enterprise

Zoho CRM Reviews

Best for multi channel communication

Likeliness to Recommend

Pros

Chloe A.

Pipeline Dreams: How Zoho Helps Us Convert Smarter

Likeliness to Recommend

Pros

Andrew A.

Easy to use, great features and affordable.

Likeliness to Recommend

Pros

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Title

Up 2
Since last award

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Feature Ratings

Collaboration

Lead Management

Activity and Workflow Management

Sales Management

Customer Service Management

Account and Contact Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Vendor Support