
What is Zoho CRM?
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
95 Plan to Renew
Up
2
Since last award
84 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho CRM?
Pros
- Trustworthy
- Fair
- Acts with Integrity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Lead Management
Activity and Workflow Management
Customer Service Management
Sales Management
Account and Contact Management
Marketing Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Quote Contract and Proposal
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Zoho CRM Reviews

Aarav-Guță B.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2025
Enhancing Efficiency and Customer Relationships.
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
The key difference between Zoho CRM and other CRM platforms lies in its level of customization and pricing structure. While many CRM tools offer basic features, Zoho CRM provides extensive customization options, allowing businesses to tailor the system to their specific needs. Additionally, Zoho CRM is known for its cost-effectiveness, especially for small to medium-sized businesses, with a range of affordable plans. In contrast, some other CRMs, like Salesforce, may offer more advanced features but at a higher price, making Zoho CRM a more budget-friendly choice without sacrificing essential functionality.
What is your favorite aspect of this product?
The main advantage of Zoho CRM is its ability to centralize customer data, helping businesses improve customer relationships, sales efficiency, and decision-making. It offers customizable features, automation tools, and powerful analytics that streamline processes, reduce manual tasks, and enhance team collaboration. Additionally, its integration with other Zoho apps and third-party tools allows businesses to create a seamless workflow, ultimately boosting productivity and customer satisfaction. Its affordability and scalability make it an ideal solution for both small and large businesses.
What do you dislike most about this product?
One disadvantage of Zoho CRM is its steep learning curve, particularly for new users who may find the extensive features and customization options overwhelming. Additionally, some users report that the interface can be less intuitive compared to other CRM systems, and customer support may not always be as responsive as expected.
What recommendations would you give to someone considering this product?
Overall, Zoho CRM is a robust and affordable solution for businesses looking to manage customer relationships, streamline sales processes, and improve efficiency. With a wide range of customizable features, automation tools, and powerful integrations, it caters to both small and large businesses. While it may have a learning curve and some interface challenges, its scalability and cost-effectiveness make it a strong choice for companies aiming to enhance their customer relationship management without breaking the budget.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Angel R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Solid and affordable CRM with room for advanced fe
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
Affordable pricing, user-friendly interface, and strong integration capabilities, especially within the Zoho ecosystem. It offers a solid set of features for lead management, automation, and reporting, making it ideal for small to mid-sized teams
What is your favorite aspect of this product?
The ease of use and user-friendly interface
What do you dislike most about this product?
You do not have everything since the starting license, and the price increase exponentially.
What recommendations would you give to someone considering this product?
I recommend starting with the Standard version to see if it meets your basic needs for lead and pipeline management. It's a great, budget-friendly option for small to mid-sized teams. Take advantage of its integration with other Zoho apps to create a more cohesive system, and explore its automation features to streamline repetitive tasks. However, if you anticipate needing more complex customization or advanced analytics down the road, be aware that those features are limited in the Standard version, and you may need to upgrade.
Pros
- Performance Enhancing
- Enables Productivity
- Respectful
- Fair
Kathy F.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2024
Great product, Automation needs work
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
So easy to use and more stable than other CRMs that we use.
What is your favorite aspect of this product?
Intuitive and it is easy to train new employees on it.
What do you dislike most about this product?
The automation is frankly not as robust as it needs to be. We have to use a different software for our follow ups.
What recommendations would you give to someone considering this product?
Overall an excellent software
Pros
- Respectful
- Helps Innovate
- Performance Enhancing
- Effective Service