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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into...
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A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Sales enablement aims to improve the performance of your sales team to increase revenue. This blueprint helps sales and marketing operations diagnose the maturity of...
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By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and...
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Investing in brand awareness is crucial for companies to stand out from their competitors and continue to grow in a sustainable manner. Successful brand awareness...
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The Brand Architecture Strategy Template is a tool for creating a coherent brand identity that enables businesses to launch new products and services, prepare for...
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This blueprint helps create a coherent brand architecture, enabling easy launches of new products and services, preparing for acquisitions, and modifying brand strategy....
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