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The worst thing has happened – your company received a negative review. Regardless of the source or the criticism, the worst thing you can do is ignore the review....
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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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Audit the content produced by your teams and external resources.
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Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Create a list of existing and new assets to create and manage.
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Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
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Define the “raison d’être” and fundamental principles of your brand.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Gauge the buyers’ familiarity with your brand.
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