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As multichannel events become the norm, budgets are under scrutiny, and economic uncertainty reigns, event marketers are under immense pressure to maximize event ROI....
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Brand localization is critical for companies to connect with their target audience and achieve growth in new markets. Companies that don't localize risk creating a...
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Marketers face immense pressure to create and refresh buyer-engaging content, often with limited staffing. While AI can help, it cannot replace human creativity and...
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Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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AI can be used to efficiently process massive amounts of data and make recommendations, increasing top of the funnel sales and marketing efficiency to grow revenue. AI...
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Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...
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Use this research to gain an understanding of web analytics tools and how to leverage them to understand user behavior.
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Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...
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Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...
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