Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Build Vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Attract and Convert B2B SaaS Customers With Effective Email Marketing

​The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into the...

Build Investor Awareness to Secure Next-Round Financing

A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Improve Win Rates With a Sales Enablement Strategy

Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Improve Win Rates With a Sales Enablement Strategy Storyboard

Sales enablement aims to improve the performance of your sales team to increase revenue. This blueprint helps sales and marketing operations diagnose the maturity of their...

Sales Enablement Strategy Executive Presentation

A boardroom-ready deck that captures the high-value initiatives to enhance the organization’s sales enablement processes.

Sales Enablement Maturity Diagnostic

Benchmark your current sales enablement process maturity and derive concrete initiatives for improvement.

Sunset or EOL a Software Product in a Cloud Environment

By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and data...
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