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Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts. Proper research...
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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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Learn and understand CI software capabilities and trends and define your use cases and requirements
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AI is driving the 4th evolution of customer service, dramatically reducing wait times, personalizing customer experiences, and giving agents the tools they need to...
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Use this workbook to select a CI software vendor. List high-value use cases, technical requirements, qualifications, implementation deliverables, and total cost of...
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This survey is a scoring diagnostic for CTOs and CMOs to measure their current level of alignment.
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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and...
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Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...
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Create a joint presentation by the IT and marketing leaders to convey the plan to increase alignment and collaboration to meet organizational goals.
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Integrating generative AI offers significant opportunities and challenges for companies amid an extreme technology hype cycle. With AI spending down and many projects...
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