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Lead Scoring Workbook This tool accompanies the Optimize Lead Generation With Lead Scoring storyboard and is used to build and test your lead scoring methodology.
Optimize Lead Generation With Lead Scoring – Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
2020 Applications Priorities Report Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...
Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small...
Select and Implement a Social Media Management Platform SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
Select and Implement a Social Media Management Platform – Executive Brief Read this Executive Brief to understand how you can maximize the value of your social initiatives.
Select and Implement a Social Media Management Platform – Phases 1-3 Rein in social media by choosing a management platform that’s right for you.
Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
SMMP Use-Case Fit Assessment Tool Use the Use-Case Fit Assessment Tool to understand how your unique requirements map into specific SMMP use cases.
Select and Implement a Social Media Management Platform – Phase 2: Select an SMMP Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and...

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