Marketing Management Suite Implementation Work Breakdown Structure

Use this template to support your outlining of the steps required to successfully implement a MMS suite into your IT landscape and business environment.

Build IT Capabilities to Enable Digital Marketing Success

Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Storyboard: Build IT Capabilities to Enable Digital Marketing Success

This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...

Digital Marketing Capability Builder Tool

This tool precisely determines and prioritizes the digital channels that your organization should and will pursue. It then identifies the IT capabilities that your...

Digital Marketing Communication Deck

Use this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a...

Vendor Response Template

Use the template to receive proposals that reflect the problem at hand. Request an appropriate level of detail for your specific procurement.

Application Development Case Study of a Large Health Insurance Provider

A health insurance provider that covers nearly 60 million people across all 50 states had high-priority mobile application and portal strategy projects on its agenda....

Application Development Case Study of a Mid-Sized Technology Provider

A home technology company located in the western US sought to improve its application development process. By engaging Info-Tech Research Group for an onsite workshop,...

Information Architect

The Information Architect (IA) guides projects on their overall high level solution approach, engages with the architecture team, and chairs the formal architecture...

User Experience Lead

The User Experience Lead will be responsible for overseeing and contributing to the end-to-end user experience solution designs, ensuring that the user experience vision...
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