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Clarify your positioning in the marketplace and your unique competitive advantage.
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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Gauge the buyers’ familiarity with your brand.
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Develop a compelling brand message and story.
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Analyze and document your competitive landscape, and assess your strengths, weaknesses, opportunities, and threats.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Use this workbook to execute vendor evaluations. The workbook can be provided to your vendors to initially self-score and then be reviewed by your team; alternatively,...
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Use this tool to collect HRIS requirements in alignment with the major functional areas of HRIS.
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Use this tool to collect ERP requirements in alignment with the major functional areas of ERP.
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Use this tool to collect CRM requirements in alignment with the major functional areas of CRM.
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