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This phase of the blueprint, Develop a PPM Strategy, will help you compose a PPM strategic plan with inputs from the previous phases by adding a cost-benefit analysis and...
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6 ways to restructure IT for maximum productivity
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Why CIOs should rethink their COVID-19 digital strategy
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Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.
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This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer...
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In today’s issue, you’ll find a transcript of last week’s Predictions event with the Technology Alliance Group (TAG) NW. I think our members will all appreciate the...
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