CXM Business Process Shortlisting Tool

Author(s): Ben Dickie, Jessica Jenkins

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This tool helps you outline and prioritize your customer experience management (CXM) goals and link their relevance and value to APQC-based processes.

The CXM Business Process Shortlisting Tool contains the following tabs:
  • CXM Goals
  • Level 3 APQC Processes
  • Level 4 APQC Processes
  • Business Process Summary

Tags

CXM, CEM, CRM, CSM, MMS, SMMP, customer experience management, customer persona, channel map, application portfolio, CXM strategy, business process, BPM, BPI, process reengineering, shortlist business processes, marketing management, social media management, customer service management, customer relationship management

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Build a Strong Technology Foundation for Customer Experience Management

Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.
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