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Define Your Digital Business Strategy

After a major crisis, find your place in the digital economy.

  • Your organizational digital business strategy sits on the shelf because it fails to guide implementation.
  • Your organization has difficulty adapting new technologies or rethinking their existing business models.
  • Your organization lacks a clear vision for the digital customer journey.
  • Your management team lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.

Our Advice

Critical Insight

  • Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

Impact and Result

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for derisking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Define Your Digital Business Strategy Research & Tools

1. Digital Business Strategy Deck – A step-by-step document that walks you through how to identify top value chains and a digitally enabled growth opportunity, transform stakeholder journeys, and build a digital transformation roadmap.

This blueprint guides you through a value-driven approach to digital transformation that allows you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your customer experiences.

2. Digital Business Strategy Workbook – A tool to guide you in planning and prioritizing projects to build an effective digital business strategy.

This tool guides you in planning and prioritizing projects to build an effective digital business strategy. Key activities include conducting a horizon scan, conducting a journey mapping exercise, prioritizing opportunities from a journey map, expanding opportunities into projects, and lastly, building the digital transformation roadmap using a Gantt chart visual to showcase project execution timelines.

3. Digital Business Strategy Final Report Template – Use this template to capture the synthesized content from outputs of the activities.

This deck is a visual presentation template for this blueprint. The intent is to capture the contents of the activities in a presentation PowerPoint. It uses sample data from “City of X” to demonstrate the digital business strategy.


Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

8.8/10


Overall Impact

$122,260


Average $ Saved

27


Average Days Saved

Client

Experience

Impact

$ Saved

Days Saved

Credit Union Central of Saskatchewan

Workshop

5/10

N/A

41

Sorry for the delay in responding to this survey. The following are the best and worst parts of our Digital Integration Strategy workshop: Best... Read More

Arun Estates

Guided Implementation

8/10

$3,420

5

I think combining this with "Make the Case for Product Delivery" will give us powerful tools to guide product direction.

College of New Caledonia

Guided Implementation

8/10

$10,000

10

Sidney is a well of knowledge. A great facilitator. And, most practically a do'er

CAF - Corporacion Andina de Fomento

Workshop

10/10

$82,200

50

The scope of work and engagement were thorough and the results impactful. Kevin, Jing, David and Manoj did a great job!

PRIDE Industries

Workshop

10/10

$411K

55

Kevin did a great job leading the team through the workshop. As the CIO I have a good idea of what we need to be doing. What Kevin provided with th... Read More

Emily Carr University of Art + Design

Workshop

10/10

$70,000

32

The Digital strategy workshop transformed our view of the work and perspective important for a successful digital University. In a matter of four d... Read More

Saskatchewan Ministry of Health

Workshop

8/10

$400K

47

Denis' knowledge was very valuable and he is experienced to the nth degree. His participatioin is always at 100%. More frequent breaks were neede... Read More

City of Fredericton

Workshop

8/10

$400K

50

It was very intense (to nobobdy's fault) and there needed to be more frequent breaks. Denis' knowledge is amazing and he helped formulate what we w... Read More

Life Healthcare Group (Pty) Ltd

Guided Implementation

8/10

N/A

2

HOLLARD INSURANCE

Guided Implementation

9/10

N/A

N/A

Best: David has great knowledge about the industry as well as the subject. I like to sound board to him to validate my thinking. He guides in the d... Read More

Children's Hospital Colorado

Workshop

10/10

$519K

85

We have identified our top priorities and mapped over 4 years. This is really valuable to us. We now have wide-spread organizational buy in for o... Read More

St. Lawrence College

Guided Implementation

9/10

$17,500

14

The experience was great, the Infotech representatives were knowledgeable and accessible

University of Maribor

Guided Implementation

10/10

$71,000

20

Excellent conversations on future trends, very valuable as I don't have to time to explore the future trends on my own.

State of Michigan

Workshop

9/10

N/A

N/A

the best part of the experience was the engagement by my business owners.they followed your lead and the process. what is the worst part the engag... Read More

Plannera

Workshop

9/10

$75,000

20

The hands-on/in person workshop really rallied our team, and focused efforts towards a common goal of organizing and aligning our digital priorities.

Midland Credit Management, Inc

Workshop

9/10

$97,499

20

Best Parts: Denis ability to quickly grasp our business and consumer journey opportunities allowed for productive conversations. Really great facil... Read More

East Carolina University

Workshop

9/10

$32,499

20

Best part was the opportunity to pull a diverse group of teams together and map out our process, which was extremely valuable. No parts were bad....

Coca-Cola Sabco (Pty) Ltd

Workshop

10/10

$24,699

20

The overall workshop was a good experience, really well constructed with excellent facilitation. No worst parts.

Emily Carr University of Art + Design

Guided Implementation

10/10

$5,000

5

The analyst was well prepared and had the right experience in the space. I have already received a follow-up message. I would work with her again a... Read More

Capilano University

Guided Implementation

7/10

N/A

N/A

This was an intro call to describe the framework used by Info-Tech. It's very business & organization oriented which I like. Too early to have a re... Read More

University Of Regina

Workshop

10/10

N/A

10

It is unknown at this time what the resulting financial impact will be, as it directly relates to a larger project that is anticipated to result in... Read More

The Corporation of the City of Kingston

Workshop

8/10

$25,000

41

City Of Topeka

Workshop

8/10

$12,999

10

provided tools that will be very beneficial for more clearly define processes/challenges. Disappointing was the interaction from our organization.... Read More

Mexichem Servicios Administrativos S.A. de C.V.

Workshop

10/10

$64,999

20

Both Dana & Kevin have been great to work with... thank you for a great experience!

Spartan Controls Ltd.

Workshop

8/10

$25,000

10

University of Texas - Arlington

Workshop

10/10

$2,519

20

State Information Technology Agency SOC Limited

Guided Implementation

9/10

$10,000

10

No worst parts.. .the best parts were the simple explanation provided, and the available tools to assist with practical implementation.

IMI Critical Engineering

Workshop

10/10

$100K

100

The best part of the digital strategy workshop was going through customer journey mapping, it brought out a lot of pain points, and also great sugg... Read More

MCS Healthcare Holdings LLC

Workshop

9/10

$12,599

47

I love how Dana Daher and Jean Bujold guided us on pre-work, workshops and currently post-work activities of Digital Business Strategy Plan in a co... Read More

Insurance Corporation of British Columbia

Guided Implementation

8/10

N/A

2

Dana Daher added a great deal of value: knowledgeable, and a quick study. The check-in process with what seemed to be multiple account managers ... Read More


Workshop: Define Your Digital Business Strategy

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify Two Existing Value Chains

The Purpose

  • Understand how your organization creates value today.

Key Benefits Achieved

  • Identify opportunities for digital transformation in how you currently deliver value today.

Activities

Outputs

1.1

Validate business context.

  • Business context
1.2

Assess business ecosystem.

  • Overview of business ecosystem
1.3

Identify and prioritize value streams.

  • Value streams and value chains
1.4

Break down value stream into value chains.

Module 2: Identify a Digitally Enabled Growth Opportunity

The Purpose

  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

Key Benefits Achieved

  • Identify a leapfrog idea to sidestep competitors.

Activities

Outputs

2.1

Conduct a horizon scan.

2.2

Identify leapfrog ideas.

  • One leapfrog idea
2.3

Identify impact to existing or new value chains.

  • Corresponding value chain

Module 3: Transform Stakeholder Journeys

The Purpose

  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

  • Identify a unified view of customer experience.
  • Identify opportunities to automate non-routine cognitive tasks.
  • Identify gaps in value delivery.
  • Improve customer journey.

Activities

Outputs

3.1

Identify stakeholder persona.

  • Stakeholder persona
3.2

Identify journey scenario.

  • Stakeholder scenario
3.3

Conduct one journey mapping exercise.

  • Journey map
3.4

Identify opportunities to improve stakeholder journey.

3.5

Break down opportunities into projects.

  • Journey-based projects

Module 4: Build a Digital Transformation Roadmap

The Purpose

  • Build a customer-centric digital transformation roadmap.

Key Benefits Achieved

  • Keep your team on the same page with key projects, objectives, and timelines.

Activities

Outputs

4.1

Prioritize and categorize initiatives.

  • Digital goals
4.2

Build roadmap.

  • Unified roadmap

Define Your Digital Business Strategy

After a major crisis, find your place in the digital economy.

Info-Tech Research Group

Info-Tech is a provider of best-practice IT research advisory services that make every IT leader’s job easier.

35,000 members sharing best practices you can leverage

Millions spent developing tools and templates annually

Leverage direct access to over 100 analysts as an extension of your team

Use our massive database of benchmarks and vendor assessments

Get up to speed in a fraction of the time

Analyst Perspective

Build business resilience and prepare for a digital economy.

This is a picture of Senior Research Analyst, Dana Daher

Dana Daher
Senior Research Analyst

To survive one of the greatest economic downturns since the Great Depression, organizations had to accelerate their digital transformation by engaging with the Digital Economy. To sustain growth and thrive as the pandemic eases, organizations must focus their attention on building business resilience by transforming how they deliver value today.
This requires a value-driven approach to digital transformation that is capable of identifying what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. And most importantly, it needs to unify digital possibilities with your customer experiences.
If there was ever a time for an organization to become a digital business, it is today.

Executive Summary

Your Challenge

  • Your organization has difficulty adapting new technologies or rethinking the existing business models.
  • Your management lacks a framework to rethink how your organization delivers value today, which causes annual planning to become an ideation session that lacks focus.
  • There is uncertainty on how to meet evolving customer needs and how to compete in a digital economy.

Common Obstacles

  • Your organization might approach digital transformation as if we were still in 2019, not recognizing that the pandemic resulted in a major shift to an end-to-end digital economy.
  • Your senior-most leadership thinks digital is "IT's problem" because digital is viewed synonymously with technology.
  • On the other hand, your IT team lacks the authority to make decisions without the executives’ involvement in the discussion around digital.

Info-Tech’s Approach

  • Design a strategy that applies innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use digital for transforming non-routine cognitive activities and for de-risking key elements of the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

Info-Tech Insight

After a major crisis, focus on restarting the growth engine and bolstering business resilience.

Your digital business strategy aims to transform the business

Digital Business Strategy

  • Looks for ways to transform the business by identifying what technologies to embrace, what processes to automate, and what new business models to create.
  • Unifies digital possibilities with your customer experiences.
  • Accountability lies with the executive leadership.
  • Must involve cross-functional participation from senior management from the different areas of the organization.

IT Strategy

  • Aims to identify how to change, fix, or improve technology in support of the organization’s business strategy.
  • Accountability lies with the CIO.
  • Must involve IT management and gather strategic input from the business.

Becoming a digital business

Automate tasks to free up time for innovation.

Business activities (tasks, procedures, and processes, etc.) are used to create, sell, buy, and deliver goods and services.

When we convert information into a readable format used by computers, we call this digitization (e.g. converting paper into digital format). When we convert these activities into a format to be processed by a computer, we have digitalization (e.g. scheduling appointments online).

These two processes alter how work takes place in an organization and form the foundation of the concept digital transformation.

We maintain that digital transformation is all about becoming a “digital business” – an organization that performs more than 66% of all work activities via executable code.

As organizations take a step closer to this optimal state, new avenues are open to identify advances to promote growth, enhance customer experiences, secure sustainability, drive operational efficiencies, and unearth potential future business ventures.

Key Concepts:

Digital: The representation of a physical item in a format used by computers

Digitization: Conversion of information and processes into a digital format

Digitalization: Conversion of information into a format to be processed by a computer

Why transform your business?

COVID-19 has irrefutably changed livelihoods, businesses, and the economy. During the pandemic, digital tools have acted as a lifeline, helping businesses and economies survive, and in the process, have acted as a catalyst for digital transformation.

As organizations continue to safeguard business continuity and financial recovery, in the long term, recovery won’t be enough.

Although many pandemic/recession recovery periods have occurred before, this next recovery period will present two first-time challenges no one has faced before. We must find ways to:

  • Recover from the COVID-19 recession.
  • Compete in a digital economy.

To grow and thrive in this post-pandemic world, organizations must provide meaningful and lasting changes to brace for a future defined by digital technologies. – Dana Daher, Info-Tech Research Group

We are amid an economic transformation

What we are facing today is a paradigm shift transforming the ways in which we work, live, and relate to one another.

In the last 60 years alone, performance and productivity have been vastly improved by IT in virtually all economic activities and sectors. And today, digital technologies continue to advance IT's contribution even further by bringing unprecedented insights into economic activities that have largely been untouched by IT.

As technological innovation and the digitalization of products and services continue to support economic activities, a fundamental shift is occurring that is redefining how we live, work, shop, and relate to one another.

These rapid changes are captured in a new 21st century term:

The Digital Economy.

90% of CEOs believe the digital economy will impact their industry. But only 25% have a plan in place. – Paul Taylor, Forbes, 2020

Analyst Perspective

Become a Digital Business

this is a picture of Research Fellow, Kenneth McGee

Kenneth McGee
Research Fellow

Today, the world faces two profoundly complex, mega-challenges simultaneously:

  1. Ending the COVID-19 pandemic and recession.
  2. Creating strategies for returning to business growth.

Within the past year, healthcare professionals have searched for and found solutions that bring real hope to the belief the global pandemic/recession will soon end.

As progress towards ending COVID-19 continues, business professionals are searching for the most effective near-term and long-term methods of restoring or exceeding the rates of growth they were enjoying prior to 2020.

We believe developing a digital business strategy can deliver cost savings to help achieve near-term business growth while preparing an enterprise for long-term business growth by effectively competing within the digital economy of the future.

The Digital Economy

The digital economy refers to a concept in which all economic activity is facilitated or managed through digital technologies, data, infrastructure, services, and products (OECD, 2020).

The digital economy captures decades of digital trends including:

  • Declining enterprise computing costs
  • Improvements in computing power and performance; unprecedent analytic capabilities
  • Rapid growth in network speeds, affordability, and geographic reach
  • High adoption rates of PCs, mobile, and other computing devices

These trends among others have set the stage to permanently alter how buying and selling will take place within and between local, regional, national, and international economies.

The emerging digital economy concept is so compelling that the world economists, financial experts, and others are currently investigating how they must substantially rewrite the rules governing how taxes, trade, tangible and intangible assets, and countless other financial issues will be assessed and valued in a digital economy.

Download Info-Tech’s Digital Economy Report

Signals of Change

60%
of People on Earth Use the Internet
(DataReportal, 2021)
20%
of Global Retail Sales Performed via E-commerce
(eMarketer, 2021)
6.64T
Global Business-to-Business
E-commerce Market
(Derived from The Business Research Company, 2021)
9.6%
of US GDP ($21.4T) accounted for by the digital economy ($2.05T)
(Bureau of Economic Analysis, 2021)

The digital economy captures technological developments transforming the way in which we live, work, and socialize

Technological evolution

this image contains a timeline of technological advances, from computers and information technology, to the digital economy of the future

Info-Tech’s approach to digital business strategy

A path to thrive in a digital economy.

  1. Identify top value chains to be transformed
  2. Identify a digitally enabled growth opportunity
  3. Transform stakeholder journeys
  4. Build a digital transformation roadmap

Info-Tech Insight

Pre-pandemic digital strategies have been primarily focused on automation. However, your post-pandemic digital strategy must focus on driving resilience for growth opportunities.

The Info-Tech difference:

  • Understand how your organization creates value today to identify opportunities for digital transformation.
  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.
  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.
  • Create a balanced roadmap that improves digital maturity and prepares you for long-term success in a digital economy.

A digital transformation starts by transforming how you deliver value today

As digital transformation is an effort to transform how you deliver value today, it is important to understand the different value-generating activities that deliver an outcome for and from your customers.

We do this by looking at value streams –which refer to the specific set of activities an industry player undertakes to create and capture value for and from the end consumer (and so the question to ask is, how do you make money as an organization?).

Our approach helps you to digitally transform those value streams that generate the most value for your organization.

Higher Education Value stream

Recruitment → Admission → Student Enrolment → Instruction & Research → Graduation → Advancement

Local Government Value Stream

Sustain Land, Property, and the Environment → Facilitate Civic Engagement → Protect Local Health and Safety → Grow the Economy → Provide Regional Infrastructure

Manufacturing Value Stream

Design Product → Produce Product → Sell Product

Visit Info-Tech’s Industry Coverage Research to identify your industry’s value streams

Assess your external environment to identify new value generators

Assessing your external environment allows you to identify trends that will have a high impact on how you deliver value today.

Traditionally, a PESTLE analysis is used to assess the external environment. While this is a helpful tool, it is often too broad as it identifies macro trends that are not relevant to an organization's addressable market. That is because not every factor that affects the macro environment (for example, the country of operation) affects a specific organization’s industry in the same way.

And so, instead of simply assessing the macro environment and trying to project its evolution along the PESTLE factors, we recommend to:

  • Conduct a PESTLE first and deduce, from the analysis, what are possible shifts in six characteristics of an organization’s industry, or
  • Proceed immediately with identifying evolutionary trends that impact the organization’s direct market.

the image depicts the relationship of factors from the Macro Environment, to the Industry/Addressable Market, to the Organization. the macro environmental factors are Political; Economic; Social; Technological; Legal; and Environmental. the Industry/addressable market factors are the Customer; Talent; Regulation; technology and; Supply chain.

Info-Tech Insight

While PESTLE is helpful to scan the macro environment, the analysis often lacks relevance to an organization’s industry.

An analysis of evolutionary shifts in five industry-specific characteristics would be more effective for identifying trends that impact the organization

A Market Evolution Trend Analysis (META) identifies changes in prevailing market conditions that are directly relevant to an organization’s industry, and thus provides some critical input to the strategy design process, since these trends can bring about strategic risks or opportunities.
Shifts in these five characteristics directly impact an organization:

ORGANIZATION

  • Customer Expectations
  • Talent Availability
  • Regulatory System
  • Supply Chain Continuity
  • Technological Landscape

Capture existing and new value generators through a customer journey map

As we prioritize value streams, we break them down into value chains – that is the “string” of processes that interrelate that work.

However, once we identify these value chains and determine what parts we wish to digitally transform, we take on the perspective of the user, as the way they interact with your products and services will be different to the view of those within the organization who implement and provide those services.

This method allows us to build an empathetic and customer-centric lens, granting the capability to uncover challenges and potential opportunities. Here, we may define new experiences or redesign existing ones.

This image contains an example of how a school might use a value chain and customer journey map. the value streams listed include: Recruitment; Admission; Student Enrolment; Instruction& Research; Graduation; and Advancement. the Value chain for the Instruction and Research Value stream. The value chain includes: Research; Course Creation, Delivery, and assessment. The Customer journey map for curricula delivery includes: Understanding the needs of students; Construct the course material; Deliver course material; Conduct assessment and; Upload Grades into system

A digital transformation is not just about customer journeys but also about building business resilience

Pre-pandemic, a digital transformation was primarily focused around improving customer experiences. Today, we are facing a paradigm shift in the way in which we capture the priorities and strategies for a digital transformation.

As the world grows increasingly uncertain, organizations need to continue to focus on improving customer experience while simultaneously protecting their enterprise value.

Ultimately, a digital transformation has two purposes:

  1. The classical model – whereby there is a focus on improving digital experiences.
  2. Value protection or the reduction of enterprise risk by systematically identifying how the organization delivers value and digitally transforming it to protect future cashflows and improve the overall enterprise value.
Old Paradigm New Paradigm
Predictable regulatory changes with incremental impact Unpredictable regulatory changes with sweeping impact
Reluctance to use digital collaboration Wide acceptance of digital collaboration
Varied landscape of brick-and-mortar channels Last-mile consolidation
Customers value brand Customers value convenience/speed of fulfilment
Intensity of talent wars depends on geography Broadened battlefields for the war for talent
Cloud-first strategies Cloud-only strategies
Physical assets Aggressive asset decapitalization
Digitalization of operational processes Robotization of operational processes
Customer experience design as an ideation mechanism Business resilience for value protection and risk reduction

Key deliverable:

Digital Business Strategy Presentation Template

A highly visual and compelling presentation template that enables easy customization and executive-facing content.

three images are depicted, which contain slides from the Digital Business Strategy presentation template, which will be available in 2022.

*Coming in 2022

Blueprint deliverables

The Digital Business Strategy Workbook supports each step of this blueprint to help you accomplish your goals:

Initiative Prioritization

A screenshot from the Initiative Prioritization blueprint is depicted, no words are legible in the image.

Use the weighted scorecard approach to evaluate and prioritize your opportunities and initiatives.

Roadmap Gantt Chart

A screenshot from the Roadmap Gantt Chart blueprint is depicted, no words are legible in the image.

Populate your Gantt chart to visually represent your key initiative plan over the next 12 months.

Journey Mapping Workbook

A screenshot from the Journey Mapping Workbook blueprint is depicted, no words are legible in the image.

Populate the journey maps to evaluate a user experience over its end-to-end journey.

Info-Tech offers various levels of support to best suit your needs

DIY Toolkit

“Our team has already made this critical project a priority, and we have the time and capability, but some guidance along the way would be helpful.”

Guided Implementation

“Our team knows that we need to fix a process, but we need assistance to determine where to focus. Some check-ins along the way would help keep us on track.”

Workshop

“We need to hit the ground running and get this project kicked off immediately. Our team has the ability to take this over once we get a framework and strategy in place.”

Consulting

“Our team does not have the time or the knowledge to take this project on. We need assistance through the entirety of this project.”

Diagnostics and consistent frameworks used throughout all four options

Guided Implementation

What does a typical GI on this topic look like?

Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Call #1:
Discuss business context and customize your organization’s capability map.
Call #2:
Assess business ecosystem.
Call #3:
Perform horizon scanning and trends identification.
Call #5:
Identify stakeholder personas and scenarios.
Call #7:
Discuss initiative generation and inputs into roadmap.
Call #3:
Identify how your organization creates value.
Call #4:
Discuss value chain impact.
Call #6:
Complete journey mapping exercise.
Call #8:
Summarize results and plan next steps.

A Guided Implementation (GI) is a series of calls with an Info-Tech analyst to help implement our best practices in your organization.
A typical GI is between 8 to 12 calls over the course of 2 to 4 months.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

MEMBER RATING

8.8/10
Overall Impact

$122,260
Average $ Saved

27
Average Days Saved

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve.

Read what our members are saying

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 5-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Scope your project
  • Call 1: Discuss business context and customize your organization’s capability map.

Guided Implementation 2: Identify top value chains to be transformed
  • Call 1: Assess business ecosystem.
  • Call 2: Identify how your organization creates value.

Guided Implementation 3: Identify a digitally enabled growth opportunity
  • Call 1: Perform horizon scanning and trends identification.
  • Call 2: Discuss value chain impact.

Guided Implementation 4: Transform stakeholder journeys
  • Call 1: Identify stakeholder personas and scenarios.
  • Call 2: Complete journey mapping exercise.

Guided Implementation 5: Build a digital transformation roadmap
  • Call 1: Discuss initiative generation and inputs into roadmap.
  • Call 2: Summarize results and plan next steps.

Author

Dana Daher

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