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Communicate Any IT Initiative
Plan, compose, and deliver communications that engage your audience.
IT communications are often considered ineffective and unengaging. This is demonstrated by the:
- Lack of expectation that IT should communicate well. Why develop a skill that no one expects IT to deliver on?
- Failure to recognize the importance of communication to engage employees and communicate ideas.
- Perception that communication is a broadcast not a continuous dialogue.
- Inability to create, monitor, and manage feedback mechanisms.
- Overreliance on data as the main method of communication instead of as evidence to support a broader narrative.
Our Advice
Critical Insight
- Don't make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue with the story you share.
- Messages are also non-verbal. Practice using your voice and body to set the right tone and impact your audience.
- Recognize that communications are essential even in highly technical IT environments.
- Measure if the communication is being received and resulting in the desired outcome. If not, modify what and how the message is being expressed.
Impact and Result
- Develop an actionable plan to deliver consistent, timely messaging for all audiences.
- Compose and deliver meaningful messages.
- Consistently deliver the right information and the right time to the right stakeholders.
Communicate Any IT Initiative Research & Tools
1. Communicate Any IT Initiative Deck – A step-by-step document that walks you through how to plan, compose, and deliver communications to any stakeholder up, down, or across the organization.
This blueprint not only provides the tools and techniques for planning, composing, and delivering effective communications, but also walks you through practical exercises. Practice and perfect your communication, composition, and delivery skills for any IT initiative.
2. Communicate Any IT Initiative Facilitation Deck – A step-by-step communications workshop deck suitable for any workshop with a communication component.
Communication concepts and exercises that teach you how to plan, compose, and deliver effective communications. The deck includes practical tools, techniques, and skills practice.
3. Communications Planner – An communications plan template that includes a section to define a change, a communications plan, communications calendars, and a pitch composition exercise.
This communications planner is a tool that accompanies the Effective IT Communications blueprint and the Communicate Any IT Initiative Facilitation Deck so that you can plan your communications, view your deliverables, and compose your pitch all in one document.
4. Stakeholder Analysis Tool – A tool to help ensure that all stakeholders are identified and none are missed.
A tool for identifying stakeholders and conducting an analysis to understand their degree of influence or impact.
Communicate Any IT Initiative
Plan, compose, and deliver communications that engage your audience.
Executive Summary
Your Challenge | Common Obstacles | Info-Tech’s Approach |
Communicating about your initiative is when the work really begins. Many organizations struggle with:
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Some of the challenges IT faces when it comes to communicating its initiatives includes:
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For every IT initiative you have going forward, focus on following these three steps:
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Info-Tech Insight
Every IT employee can be a great communicator; it just takes a few consistent steps, the right tools, and a dedication to practicing communicating your message.
Info-Tech’s approach
Effective communications is not a broadcast but a dialogue between communicator and audience in a continuous feedback loop.
The Info-Tech difference:
- The skills needed to communicate effectively as a front-line employee or CIO are the same. It’s important to begin the development of these skills from the beginning of one's career.
- Time is a non-renewable resource. Any communication needs to be considered valuable and engaging by the audience or they will be unforgiving.
- Don't make data your star. It is a supporting character. People can argue about the collection methods or interpretation of the data, but they cannot argue about the story you share.
Poor communication can lead to dissatisfied stakeholders
27.8% of organizations are not satisfied with IT communications.
25.8% of business stakeholders are not satisfied with IT communications.
Source: Info-Tech Diagnostic Programs; n=34,345 business stakeholders within 604 organizations
The bottom line? Stakeholders for any initiative need to be communicated with often and well. When stakeholders become dissatisfied with IT’s communication, it can lead to an overall decrease in satisfaction with IT.
Good IT initiative communications can be leverage
- IT risk mitigation and technology initiative funding are dependent on critical stakeholders comprehending the risk impact and initiative benefit in easy-to-understand terms.
- IT employees need clear and direct information to feel empowered and accountable to do their jobs well.
- End users who have a good experience engaging in communications with IT employees have an overall increase in satisfaction with IT.
- Continuously demonstrating IT’s value to the organization comes when those initiatives are clearly aligned to overall objectives – don’t assume this alignment is being made.
- Communication prevents assumptions and further miscommunication from happening among IT employees who are usually impacted and fear change the most.
“Nothing gets done properly if it's not communicated well.”
-- Nastaran Bisheban, CTO KFC Canada
Approach to communications
Introduction
Review effective communications.
Plan
Plan your communications using a strategic tool.
Compose
Create your own message.
Deliver
Practice delivering your own message.
Info-Tech’s methodology for effective IT communications
1. Plan Strategic Communications | 2. Compose a Compelling Message | 3. Deliver Messages Effectively | |
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Step Activities |
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Step Outcomes | Establish an easy-to-read view of the key communications that need to take place related to your initiative or change. | Practice writing a pitch that conveys the message in a compelling and easy-to-understand way. | Practice delivering the pitch. Ensure there is authenticity in the delivery while still maintaining the audience’s attention. |
This blueprint can support communication about any IT initiative
- Strategy or roadmap
- Major transformational change
- System integration
- Process changes
- Service changes
- New solution rollouts
- Organizational restructuring
We recommend considering this blueprint a natural add-on to any completed Info-Tech blueprint, whether it is completed in the DIY fashion or through a Guided Implementation or workshop.
Key deliverable:
Communication Planner
A single place to plan and compose all communications related to your IT initiative.
Blueprint deliverables
Each step of this blueprint is accompanied by supporting deliverables to help you accomplish your goals.
Facilitation Guide
A step-by-step guide to help your IT organization develop a communication plan and practice composing and delivering key messages.
Stakeholder Analysis
An ability to assess all stakeholders based on impact, influence, and involvement.
Workshop Overview
Morning | Afternoon | |
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Activities | Plan Strategic Communications for Your Initiative
| Compose and Deliver a Compelling Message
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Deliverables |
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Contact your account representative for more information.
workshops@infotech.com 1-888-670-8889
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Talk to an Analyst
Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.
Book an Analyst Call on This Topic
You can start as early as tomorrow morning. Our analysts will explain the process during your first call.
Get Advice From a Subject Matter Expert
Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.
Unlock Sample ResearchAuthors
Diana MacPherson
Brittany Lutes
Contributors
- Anuja Agrawal, National Communications Director, PwC
- Nastaran Bisheban, Chief Technology Office, KFC Canada
- Heidi Davidson, Co-founder & CEO, Galvanize Worldwide and Galvanize On Demand
- Eli Gladstone, Co-Founder, Speaker Labs
- Francisco Mahfuz, Keynote Speaker & Storytelling Coach
- Sarah Shortreed, EVP & CTO, ATCO Ltd.
- Eric Silverberg, Co-Founder, Speaker Labs
- Stephanie Stewart, Communications Officer & DR CoordinatorInfo Security Services, Simon Fraser University
- Steve Strout, President, Miovision Technologies
- Plus two
anonymous contributors
Related Content: Lead
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Search Code: 101521
Last Revised: May 15, 2023
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