Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Ada Logo
Ada Logo
Ada

Ada

Composite Score
7.7 /10
CX Score
7.8 /10
Category
Ada
7.7 /10

What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ada won the following awards in the Chatbots category

Filter By

Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

2% Negative
6% Neutral
92% Positive

Pros

  • Helps Innovate
  • Respectful
  • Efficient Service
  • Caring

Feature Ratings

Average 79

Integration With CRM

86

Scheduled Availability

84

Application Programming Interface

82

Workflow Processing

81

Personalized Service

80

Multi-channel

79

Leads Generation

79

Learning and Adaptability

79

Translation

77

Natural Language Processing

76

Knowledgebase

76

Vendor Capability Ratings

Average 80

Ease of Implementation

85

Quality of Features

85

Usability and Intuitiveness

82

Business Value Created

82

Vendor Support

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Ease of IT Administration

79

Ease of Customization

79

Breadth of Features

77

Ease of Data Integration

75

Ada Screenshots

Ada Downloads

Ada Videos

Ada Reviews

Marcelo ".

  • Role: Operations
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Very easy to use and awesome support!

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

I'd say that the main difference is the very intuitive and easy to use interface.

What is your favorite aspect of this product?

The level of adaptability of the features. We were able to develop creative solutions by using features in a slightly different way, considering the most common use.

What do you dislike most about this product?

The only thing it lacks is a separation between homologation and production, so we could test before launching. You can definitely make do without it, though.

What recommendations would you give to someone considering this product?

Be open minded! You might be able to use Ada for much more than you planned. There's a lot of value to be gained!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jean-François T.

  • Role: Operations
  • Industry: Communications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Easy to use, great support

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

ACX Community forums and ACX Academy for training are great tools to learn how to use the Ada platform.

What is your favorite aspect of this product?

The ACX community was my favorite aspect. People are from various companies and all share how they use the the bot in their own way and help eachother out. The Ada staff also participate continuously and are a great help.

What do you dislike most about this product?

The AI portion seems a bit basic. Often just a typo in a keyword would throw the bot off.

What recommendations would you give to someone considering this product?

I do not know how much Ada's plans cost as I was not responsible of purchasing the products, however if you're looking for a bot to support your needs, with a staff that will take into consideration your ideas and input and continuously add new features based on that go with Ada.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bas L.

  • Role: Consultant
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Guaranteed ROI

Likeliness to Recommend

9 /10

What differentiates Ada from other similar products?

Very friendly user interface for creating new answers. Great integrations with major CRM and ticket systems like Zendesk. The direct integration with Zendesk makes it possible to have seamless switching between the chatbot and live agent.

What is your favorite aspect of this product?

Great support from Ada support. From account managers to product managers. They all have the same vision to create a better product and get the most out of it. This results in continuous improvements

What do you dislike most about this product?

The packages are not always very transparent. You sign for a certain package with features/ functions. But after a certain feature has been upgraded from the basic form to a form that actually benefits your bot, it occurred multiple times that it became a new package you were required to purchase.

What recommendations would you give to someone considering this product?

Do you use any big CRM or ticket system? Then Ada is the correct choice. Within 2 weeks your bot will answer the majority of the standard questions on its own. Build an ACX (automated customer experience) team to upgrade your bot weekly and you will see quick ROI on operations, but also on your agent's happiness to get involved in the process.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Ada Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019