What is Ada?
Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAda Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Ada.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
79 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ada?
Pros
- Helps Innovate
- Respectful
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Integration With CRM
Scheduled Availability
Application Programming Interface
Workflow Processing
Personalized Service
Multi-channel
Leads Generation
Learning and Adaptability
Translation
Natural Language Processing
Knowledgebase
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Business Value Created
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Breadth of Features
Ease of Data Integration
Also Featured in...
Ada Screenshots
Ada Downloads
Ada Videos
Ada’s Reasoning Engine: The brain of your AI Agent
Spring Product Launch 2024: The era of the AI Agent for customer service
Wealthsimple innovates in customer service with Ada’s AI Agent
ClickUp elevates their CX experience with Ada's AI Agent
Ada’s Reasoning Engine: The brain of your AI Agent
Overview
Onboard
Onboard
Measure
Coach
Scale
Ada Reviews
Megan M.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Initial Implementation
Submitted Oct 2024
Relatively easy to use, very pricey
Likeliness to Recommend
What differentiates Ada from other similar products?
Ada is the cream of the crop in terms of market share.
What is your favorite aspect of this product?
It was relatively easy to customize workflows
What do you dislike most about this product?
Product support after implementation was minimal
What recommendations would you give to someone considering this product?
Have someone dedicated in your org to run point on this tool
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Reliable
Cons
- Charges for Enhancements
- Slower Product Innovation
- Vendor Friendly Policies
Filipe C.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Jun 2024
Great tool
Likeliness to Recommend
What differentiates Ada from other similar products?
Slick UI, intuitive system and good instructions
What is your favorite aspect of this product?
Translation
What do you dislike most about this product?
Price and availability
What recommendations would you give to someone considering this product?
To receive the accreditation and training
Pros
- Performance Enhancing
- Friendly Negotiation
- Continually Improving Product
- Reliable
Eric W.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2024
Provide better CX with an easy to use UI
Likeliness to Recommend
What differentiates Ada from other similar products?
ADAs UI allows for non-technical users to create content and manage the system with ease. The intuitive back end makes for fast updates and flexibility of content. There are multiple use cases, including proactive campaigns, call, chat and email deflection and 24 hour support through self-service. The Customer relationship team is attentive, informative and professional.
What is your favorite aspect of this product?
My favorite aspect is the easy to use back end. The ability to create and deploy content quickly is critical. Cross-training time is also reduced as the learning curve is much lower than some other products the require a technical background.
What do you dislike most about this product?
Support is sometimes slow for requests as they need to be road mapped. Often times new features take precedence over fixing existing functionality.
What recommendations would you give to someone considering this product?
The biggest recommendation that I have is to involve your entire organization in the on-boarding process. This way they all have a stake in the product and have buy-it to the use. Also ensure that ADA can be deployed on high visibility/traffic pages.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
