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88% of marketing professionals are unsatisfied with their ability to convert leads, but poor lead conversion is just a symptom of a much larger problem with the lead gen...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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The Build a More Effective Go-to-Market Strategy Storyboard includes the Executive Brief to align your team on a shared GTM strategy vision, as well as Phases 1 - 3 that...
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Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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A well-architected ERP strategy clearly communicates the direction of the ERP portfolio and aligns roadmap initiatives with business priorities. To build your ERP...
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Unlock the potential of your ERP portfolio by choosing the right implementation partner.
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Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
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Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation...
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Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...
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