|
Align the organization with a common approach to managing the build and launch phases of a successful product launch process.
|
|
|
This workbook is designed to help marketers ensure launch readiness. It should be completed after reviewing the Crush Your Product Launch blueprint.
|
|
|
Use this template to document your final strategy outputs, including executive-facing business decisions relating to alignment and Launch Activities
|
|
|
This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
|
|
|
Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...
|
|
|
Ensure every task is completed at the right time.
|
|
|
The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
|
|
|
A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.
|
|
|
Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
|
|
|
A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.
|
|
