Build, Buy, or Shut It Down Workbook

A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.

Build, Buy, or Shut It Down Self-Assessment

A best-of-breed template to help you build a clear, concise, and compelling self-assessment of product strategy for stakeholders.

Build, Buy, or Shut It Down Storyboard

A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.

Build, Buy, or Shut It Down

Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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Build, Buy, or Shut It Down Executive Presentation

This presentation template uses sample data to demonstrate an ideal build, buy, or shut it down strategy.

The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.

The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...

Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard

Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.

Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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