Applications - Blueprints

Build Better Dashboards Across Marketing, Sales, and Customer Success

Organizations waste valuable data by relying on cluttered dashboards that lack focus and alignment with business goals. This blueprint provides the tools to build...
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Applications Priorities 2025

Applications are critical components in your business strategic plan. They directly influence how dynamic, flexible, and responsive you can be and how the public sees...

Search Engine Optimization Software Selection Guide

Effective SEO is essential for maintaining visibility in digital marketing, especially as search engine technologies and user behaviors evolve. Google's 2024 updates have...
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Insights Into Software Selection 2025

In this report, we explore 10 key practices from across the software selection lifecycle. Supported by the latest data and combined with practical next steps, this...

Revolutionize Your Customer Onboarding

Onboarding is the most important step in the customer journey. It kicks off and establishes the tone for the customer relationship and sets customers up for success and...
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The Power of Segmentation

Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts. Proper research...
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Competitive Intelligence Software Selection Guide

Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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Enterprise Application Change: It’s All About Business Capabilities

It is time to stop thinking about requirements and start thinking about business capabilities.

Agile Requirements Management Using a Tiered Approach

This detailed keynote from Info-Tech LIVE 2024 explores techniques for managing Agile backlogs, including how using a tiered backlog approach allows for just-in-time...

From Silos to Synergy: Create Marketing and IT Alignment

CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and...
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