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This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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Companies want to foster collaboration and knowledge sharing. How to approach it will depend on the specific purpose or project.
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Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...
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For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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Testing is a necessary part of the solution delivery lifecycle. But it is seen as tedious and time-consuming, and as it is the last step before deployment, faces pressure...
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The business analyst role is changing, and AI will accelerate that change. The function has been asked to do more with less. More work in less time means missed...
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Tech startup CEOs should use metrics to guide decisions on operational improvements. However, many CEO entrepreneurs who come from other disciplines may not have settled...
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With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate...
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