Applications - Blueprints

Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
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Adopt Generative AI in Solution Delivery

With delivery teams under continual pressure to deliver faster, higher-quality products, the promise of Generative AI (GenAI) is too tempting to pass up, but it can be...

Decide if You Are Ready for SAFe

SAFe is a highly disruptive enterprise transformation that won’t solve your organizational delivery challenges by itself. Start with an open mind and an understanding of...
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Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Build Investor Awareness to Secure Next-Round Financing

A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Improve Win Rates With a Sales Enablement Strategy

Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Develop Your Value-First Business Process Automation Strategy

As industries evolve and adopt more tools and technologies, their business operating models become more complex. Task- and desktop-based automation are often not enough....
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Make the Case for Legacy Application Modernization

Legacy application modernization will require replacing outdated technology with more efficient modern solutions.

Build a More Effective Brand Architecture

Investing in brand awareness is crucial for companies to stand out from their competitors and continue to grow in a sustainable manner. Successful brand awareness...

Get Started With Customer Advocacy

This blueprint will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer advocacy...
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