This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
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With delivery teams under continual pressure to deliver faster, higher-quality products, the promise of Generative AI (GenAI) is too tempting to pass up, but it can be...
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SAFe is a highly disruptive enterprise transformation that won’t solve your organizational delivery challenges by itself. Start with an open mind and an understanding of...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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As industries evolve and adopt more tools and technologies, their business operating models become more complex. Task- and desktop-based automation are often not enough....
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Legacy application modernization will require replacing outdated technology with more efficient modern solutions.
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Investing in brand awareness is crucial for companies to stand out from their competitors and continue to grow in a sustainable manner. Successful brand awareness...
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This blueprint will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer advocacy...
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