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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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It is time to stop thinking about requirements and start thinking about business capabilities.
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This detailed keynote from Info-Tech LIVE 2024 explores techniques for managing Agile backlogs, including how using a tiered backlog approach allows for just-in-time...
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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and...
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Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Exponential technologies such as generative AI have changed the way organizations should operate and deliver value. IT must change its traditional product delivery...
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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...
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Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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