Applications - Blueprints

Event Activation Playbook

Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...

Build, Buy, or Shut It Down

Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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Build a Software Quality Assurance Program

Organizations are driving toward faster delivery cycles using Agile and DevOps practices. Building a software quality assurance program that aligns with these...
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Develop Your Agile Approach for a Successful Transformation

Agile transformations can be difficult and complex to implement. That’s because they require fundamental changes in the way an organization thinks and behaves (and many...
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The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...

Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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Build Your AI Business Case

AI is one of the hottest topics in IT history. Many want to reap its benefits, but unknowns are rampant, making success difficult to achieve. Help your organization enter...

Capitalizing on AI

In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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Assess the Value Drivers Within Your Solutions

Value drivers are actionable success factors that align to enterprise goals. This blueprint gives you a balanced value framework to prioritize project, product, and...
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