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Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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Selecting the right partner for your sourcing needs is no longer a cost-based exercise. Long-term value is derived from selecting the partner who best matches your firm...
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Most organizations use project gating and governance frameworks that are not well suited to Agile delivery methods and can stifle their Agile transformation. Use...
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Workers require access to enterprise products, data, and services anywhere at any time on any device. Give them the device-specific features, offline access, desktop-like...
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Take a business process management (BPM)-centric approach to model the desired future state of your customer service IT systems. Then develop an overall IT systems...
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Leading search engine optimization methods focus on creating and posting relevant keyword-rich content, not just increasing page rank. Content and keywords should move...
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IVR approaches are being reimagined across industries as the desire to improve the customer experience becomes a primary focus. Use this deck to learn the proper...
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Enable marketing, sales, and customer service teams by successfully choosing and implementing a suite for customer relationship management.
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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