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Align the organization with a common approach to managing the build and launch phases of a successful product launch process.
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This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.
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Your QA practice defines an actionable series of steps to validate and verify your products. This practice instills confidence that you have your stakeholders' needs in...
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AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
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Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.
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This blueprint will help customer success and marketing leaders understand what they need to measure to get an accurate picture of customer satisfaction levels and how to...
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AI is one of the hottest topics in IT history. Many want to reap its benefits, but unknowns are rampant, making success difficult to achieve. Help your organization enter...
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The Capitalizing on AI storyboard will guide you in how to select AI initiatives that are golden opportunities, focusing on those that have a high value and that your...
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