Streamline your organizational approach to selecting a right-sized marketing management platform.
Contains: 1 PowerPoint
Make your social media strategy soar.
Contains: 5 PowerPoints, 9 Word Documents, 3 Excel Tools
Are you ready to support marketing in a digital world with new technologies and IT skillsets?
Contains: 2 PowerPoints, 1 Excel Tool
Vendor Evaluation
Contains: 5 PowerPoints, 4 Word Documents, 5 Excel Tools
Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.
Contains: 6 PowerPoints, 1 Word Document, 1 Excel Tool
In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.
Contains: 5 PowerPoints, 1 Excel Tool
Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.
Contains: 4 PowerPoints, 1 Excel Tool
Maximize Go-to-Market success through deeper market and buyer understanding, competitive differentiation, and launch team readiness that delivers target revenues.
Contains: 3 PowerPoints, 3 Excel Tools
Web analytical tools are the gateway to understanding your customer behavior.
Five initiatives to help applications professionals stay on the ball.
Contains: 2 PowerPoints
Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identify areas of improvement, and making data-driven decisions to fix it.
Contains: 3 PowerPoints, 4 Excel Tools, 1 PDF Document
Customer advocacy provides needed fuel for attracting new customers. Start building a customer advocacy program to transform customer satisfaction into revenue growth.
Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.
Contains: 3 PowerPoints, 1 Excel Tool
Quickly and easily pinpoint any weakness in your lead gen engine so that you stop wasting money and effort on ineffective advertising and marketing.
Drive higher open rates, time-on-site, and click-through rates with buyer-relevant messaging.
Understand what truly keeps your customer satisfied. Measure what matters to improve customer experience and increase satisfaction and advocacy.
Contains: 3 PowerPoints, 2 Excel Tools
Update your on-page SEO strategy with competitively relevant keywords.
Develop and deploy comprehensive, multi-touchpoint brand awareness strategies to become the trusted brand that buyers think of first.
Contains: 10 PowerPoints, 1 Word Document, 4 Excel Tools, 1 PDF Document
Identify the best tools that suit your social media management needs.
Strategically optimize your portfolio to increase brand recognition and value.
Competitive intelligence (CI) leaders can best deliver CI-influenced sales wins by arming sellers with up-to-date battlecards, product alignment, and a budget that supports success.
Increase high-quality leads and drive revenue with a data-driven asset strategy.
Contains: 4 PowerPoints, 2 Excel Tools
ABM success requires a strong set of marketing capabilities, tight alignment with Sales, and a content personalization strategy targeting high-opportunity buyers.
Contains: 2 PowerPoints, 2 Excel Tools
Create long-term brand value through authenticity, uniqueness, and meaningful engagement with buyers.
Contains: 3 PowerPoints
Crafting a killer pitch deck, documenting the investor journey, and executing a well-structured awareness campaign to gain next-round financing.
Contains: 3 PowerPoints, 2 Word Documents, 4 Excel Tools
Stagnating sales velocity may not be due to external market factors. Empower your sales team to drive higher win rates and boost revenues.
Select the right team model and agency for a high-performing organization.
Contains: 1 PowerPoint, 1 Excel Tool
Plan and execute a successful website redesign.
Contains: 2 PowerPoints, 5 Excel Tools
Poor channel partner selection can spell disaster. The right approach includes realistic self assessment and an effective partner evaluation framework to find complementary candidates.
Effective AR leaders align to corporate priorities and work with operational leaders to apply analyst insights to build better products.
Contains: 5 PowerPoints, 3 Excel Tools
Optimizing a PR campaign with a strong value proposition can build alignment between internal teams, significantly increase product launch success, and strengthen the company’s competitive edge.
Contains: 4 PowerPoints, 3 Word Documents, 5 Excel Tools
PR leaders that build brand Share of Voice across paid, earned, and owned media that exceeds actual market share will enable market share growth vs. key competitors.
Tech CEOs will accelerate at-scale attainment with the right front-office metrics, innovative problem solving, and continuous improvement.
Contains: 2 PowerPoints, 1 Excel Tool, 1 PDF Document
Shape your brand’s unique personality to influence buyers’ perception.
Strategies to systematically build a high-performing marketing department.
Contains: 2 PowerPoints, 10 Word Documents
Build a flexible budget by aligning to business goals and justifying ROI.
Supercharge Marketing, Sales, and Customer Success growth by selecting the right AI initiative.
Find the sweet spot where employee needs and organizational strategy meet.
Contains: 6 PowerPoints, 5 Word Documents, 2 Excel Tools
Simplify both the template and the process to transform job descriptions into living documents that drive stakeholder value.
Contains: 2 PowerPoints, 5 Word Documents, 1 Excel Tool
Leverage Gen AI technology to drive sales and retain customers by creating personalized content.
AI-powered marketing: Unlocking the power of AI to analyze, predict, and personalize your content.
Make tough decisions when it comes to your products.
Your guide to maximizing live event ROI.
A quick reference guide to communicate clearly and effectively.
Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
Contains: 2 PowerPoints, 1 PDF Document
How marketing and IT leaders can work together to drive better results.
The role of CI software in shaping business strategy and innovation.
A step-by-step guide to create segmentation for targeting and positioning for market success.
Your playbook to get customers to value quickly.
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