The Power of Segmentation
A step-by-step guide to create segmentation for targeting and positioning for market success.
Inadequate segmentation can waste precious resources and overlook valuable market niches for revenue opportunities. It can drive market messaging to the wrong place, leading to:
- High costs with low returns: Spending significant amounts on marketing campaigns that do not yield the expected results.
- Difficulty measuring impact: Tracking and understanding which marketing efforts are effective can be challenging, leading to wasted resources.
- Generic messaging: Broad, unfocused marketing messages that fail to connect with specific audience segments, reducing the overall campaign effectiveness and ROI.
Our Advice
Critical Insight
Effective market segmentation is essential. It provides a clear path forward by identifying lucrative market segments for targeting efforts. Proper research should highlight segments with significant profit potential readily identifiable within the population or industry. The goal is to enhance market share and profitability through strategically marketing to precisely defined segments.
Impact and Result
- Detailed market analysis
- Robust segmentation framework
- Financial and data-driven decisions
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 2-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Market segmentation
- Call 1: Review the Power of Segmentation blueprint
- Call 2: Identify current market segmentation.
- Call 3: Build segmentation variables.
Guided Implementation 2: Target market selection
- Call 1: Analyze market data and information.
- Call 2: Profile your company against segments for attractiveness.
- Call 3: Build out TAM metrics, financials, and timelines.
- Call 4: Review executive presentation.
- Call 5: Post-executive review.
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The Power of Segmentation
