Go-to-Market Strategy on a Page

Aligning and effectively communicating a go-to-market (GTM) strategy can be challenging for product leaders, especially when dealing with long-form versions. The key challenges include:

Information overload from complex, overwhelming content.
Lack of clarity due to excessive detail in long-form strategies.
Difficulty fostering enthusiasm and collaboration among stakeholders.

Our Advice

Critical Insight

Despite the communication and comprehension advantages of a short format over a long one, product leaders may encounter some of the following hurdles when trying to execute a GTM strategy:

Perceived lack of detail.
Fear of oversimplification.
Lack of clarity and understanding.
Ambiguous roles and responsibilities.
Resistance to change.
Uncertain stakeholder buy-in.

Impact and Result

Executing an effective GTM strategy can significantly boost a company's market penetration and revenue growth. It aligns product offerings with market needs, ensuring targeted customer segments are reached efficiently and leading to higher customer acquisition rates and enhanced competitive advantage.

Go-to-Market Strategy on a Page Research & Tools

1. Go-to-Market Strategy on a Page Storyboard – Effectively align and communicate your GTM strategy to ensure successful execution and buy-in from stakeholders.

This blueprint provides a structured approach to effectively communicate your GTM strategy in a concise and compelling manner. It entails a step-by-step process to align stakeholders, foster collaboration, and drive successful execution.

2. Product-to-Market Opportunity Analysis – Get a structured framework to evaluate the market fit and potential success of your product, enabling informed decision-making and strategic alignment.

Use this tool to evaluate the market landscape, customer needs, competitive dynamics, and product fit. It provides a data-driven approach to assess the viability and potential success of your product, enabling informed decision-making and strategic alignment across the organization.

3. Go-to-Market Strategy on a Page Template – Distill your complex GTM strategy into a single page to clearly communicate the strategy and create engagement around it across stakeholders.

This concise yet comprehensive GTM strategy format facilitates alignment, buy-in, and successful execution of your GTM initiatives.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Table of Contents

Need Extra Help?
Speak With An Analyst

Get the help you need in this 1-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.

Call 1: Introduction and goal setting. Discuss business objectives and challenges.
Call 2: Build market understanding – market dynamics and trends, competition, target audience’s needs, and opportunities.
Call 3: Assess internal and external risk and impact on business and mitigation plan
Call 4: Review findings from the analysis, discuss strategic insights, and identify opportunities.
Call 5: Outline effective product strategies, messaging, positioning, channels, and tactics.
Call 6: Evaluate resource requirements and ensure alignment with business goals.
Call 7: Discuss the development of the GTM strategy on a page. Discuss potential challenges and solutions.
Call 8: Identify opportunities for optimization and continuous development.