Maximize ROI on Sales and Marketing Collateral

Businesses struggle to effectively use user reviews to drive demand, boost credibility, enrich value perception, and optimize their go-to-market strategy. This research takes a deep dive into the best practices from across the B2B high-tech vendor landscape to amplify the impact of marketing and sales collateral and drive ROI.

Our Advice

Critical Insight

Research shows that 90% of B2B enterprise software buyers place more trust in peer reviews than they do in traditional marketing messages. Power your content strategy with marketing and sales collateral. SoftwareReviews content is built on unbiased user reviews with over 15 million data points (and counting) to level-up the way your company uses and reports on customer review data.

Impact and Result

Our collateral touches every stage of the buyer journey, providing voice of the customer data that generates demand, enhances value and credibility, improves win rates, and optimizes your go-to-market strategy.

Generate demand with:

The Growth Marketing Program
The Competitive Edge Program
The Event Program

Amplify value and credibility with:

The Value Amplification Program
The Credibility Program

Improve win rates with:

The Seal-the-Deal Program
The Win-Loss Program

Crush your go-to-market strategy with:

The Logo Retention Program
The GTM Strategy Program

Maximize ROI on Sales and Marketing Collateral Research & Tools

1. Maximize ROI on Sales and Marketing Collateral Storyboard – Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

Strap yourself in for exponential growth and learn how to generate demand, amplify your value and credibility, improve your win rates, and crush your go-to-market strategy with collateral and user reviews.

2. Marketing Collateral Activation Playbook – A guide to outline the goals of your collateral investment and identify key metrics.

Discover how to activate your marketing and sales collateral. Define the marketing, sales, and business goals for your collateral. Identify key metrics and track performance with your collateral executive advisor to maximize effectiveness and ROI.

3. Marketing Collateral FAQs – A comprehensive set of frequently asked questions across marketing collateral, sales collateral, brand collateral, and comms.

Get the answers to your most commonly asked marketing collateral questions. Each section of the FAQS addresses unique questions for marketing collateral, sales collateral, SoftwareReviews collateral, comms collateral, and brand collateral.

Maximize ROI on Sales and Marketing Collateral

Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

Info-Tech Research Group: A global center of influence across senior business & IT leaders

Partnered with over 40,000 members across various industries

negotiated over $1.7b in it contracts

delivered guidance and advice from 400+ analysts & SMEs

Maintain Global reach & influence

Delivered 6,000+ advisory calls every month

Saw strong member demands with 40,000 downloads of technology market guides

Source: Info-Tech Research Group, highlights from 12 months trailing, Dec 2023.

SoftwareReviews is the data engine behind Info-Tech Research Group

Businesses turn to us to help them make their enterprise software purchasing decisions.

Info-Tech Research Group is a hub of IT influence, and SoftwareReviews is the data engine that supports that hub. Combined, we have the power to drive better decision-making through user reviews. We use that aggregated, unbiased data to understand users’ experiences with their software vendors. Our members trust our analysts and reviews to make informed software buying decisions from mid-market to enterprise-level buying.

High-tech vendors leverage our data to:

Support voice of the customer content.
Improve their ability to make strategic decisions within product marketing and management.

Our data helps high-tech vendors gain a deeper understanding of their customers. We use that data to create unbiased collateral, market research, and reports based on user reviews. Our collateral and these user reviews play a pivotal role in the enterprise software buying decision process.

User reviews make a significant impact on software purchasing decisions

Your customers love to hear from people just like them. Satisfied customers drive growth.

Customers are more likely to engage with unbiased reviews and testimonials as buyers trust the experiences of their peers more than direct claims from sellers. What’s more, they value and trust their opinion more than if you shouted your own accolades.

With up to 130 data points collected per product, SoftwareReviews has the data to create a comprehensive story about your product’s experience.

97% of B2B buyers trust user reviews and believe they are more credible than other types of content.

Source: Market Business News

SoftwareReviews has over 15 million data points from your customers … and counting!

The unique and diverse benefits of SoftwareReviews collateral

SoftwareReviews’ methodology provides deep industry insights to make the right decision on an enterprise technology investment. These insights can be turned into compelling collateral to nurture prospects and engage customers.

Why SoftwareReviews?
Info-Tech and SoftwareReviews specialize in helping enterprise organizations make better software buying decisions. This gives us unparalleled insight into the minds of the buyers.

Unlimited Use	Highly Customizable	Supports Every Journey Stage	Unbiased Peer Reviews	A Trusted Authority
Your SoftwareReviews collateral purchase can be used in any format and in any place. Omnichannel use improves ROI.	Adding our data to your story means that collateral will uniquely tell your story. We allow you to customize your collateral within a retainer package.	Use your collateral to nurture prospects at every stage of the buyer’s journey. From awareness to post-purchase, it supports progression toward a sale and beyond.	Our reviews are from peers and are 100% guaranteed to meet our stringent requirements. This means you can be sure that every review is accurate and real	Consumers trust our data. It’s not just you shouting about how good you are; it is third-party and unbiased.

Unlimited Use

Highly Customizable

Supports Every Journey Stage

Unbiased Peer Reviews

A Trusted Authority

Your SoftwareReviews collateral purchase can be used in any format and in any place. Omnichannel use improves ROI.

Adding our data to your story means that collateral will uniquely tell your story.

We allow you to customize your collateral within a retainer package.

Use your collateral to nurture prospects at every stage of the buyer’s journey. From awareness to post-purchase, it supports progression toward a sale and beyond.

Our reviews are from peers and are 100% guaranteed

to meet our stringent requirements. This means you can be sure that every review is accurate and real

Consumers trust our data.

It’s not just you shouting about how good you are;

it is third-party and unbiased.

Strap yourself in for exponential growth

Select a collateral program that aligns with your business goals

Let’s discuss your goals for the next six to 12 months. Schedule a call with an executive advisor.

Generate demand	Amplify value & credibility	Improve win rates	Crush your Go-to-market
The Growth Marketing Program The Competitive Edge Program The Event Program	The Value Amplification Program The Credibility Program	The Seal the Deal Program The Win-Loss Program	The Logo Retention Program The GTM Strategy Program

Generate demand

Amplify value & credibility

Improve win rates

Crush your

Go-to-market

The Growth Marketing Program
The Competitive Edge Program
The Event Program

The Value Amplification Program
The Credibility Program

The Seal the Deal Program
The Win-Loss Program

The Logo Retention Program
The GTM Strategy Program

Welcome to the Institute for Collateral Rocket Fuel

Level up your content marketing game with the Activation Playbook

Collateral Activation Playbook

Use the playbook to help document your goals, identify key metrics, and help govern your collateral success.

Tools included in the collateral activation playbook:

Investment goals: Identify your goals for investing in collateral.

Plan & share data: Plan how to best use collateral and who on your team or across the company should get access to the valuable data.

Metrics for success: Define metrics for success and start aiming toward achieving them.

Partner with one of our marketing advisors to collaborate on creative ideas to leverage your content and derive maximum value from your assets.

Download the Collateral Activation Playbook included with this research.

Maximize ROI on Sales and Marketing Collateral visualization

Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Table of Contents

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.