Onboarding is no easy feat. With many different internal functions involved and so many customer touchpoints, there's plenty of room for error, including:
- Mismatched expectations about responsibilities, timelines, and outcomes.
- Underwhelming customers by overpromising and underdelivering on product experience and value.
- Poor project management, resulting in missed milestones and delayed time to value (TTV).
- Overservicing or underservicing customers.
- Lack of processes and documents, resulting in delays and inconsistent experiences and outcomes.
- Confusion around when onboarding starts, when it stops, and who is ultimately accountable.
Our Advice
Critical Insight
- View onboarding as one step in a broader process that involves many functions across the organization. Onboarding is the most important step to ensuring successful long-term customer relationships next to sales. Working together to succeed in the early stages of the customer relationship is critical for retention and account growth.
- Onboarding starts before the sale. Expectations for onboarding and outcomes of using the solution are set during the sales process before onboarding takes place.
- Connect value delivery with customer goals. Planning value delivery linked to the reasons the customer purchased is the essence of strong onboarding.
- Internal alignment and coordination is the absolute critical success factor of seamless onboarding.
Impact and Result
- Understand current maturity, high-priority paint points, and opportunities for growth.
- Improve internal processes, communication, and process efficiency and effectiveness.
- Know where resources are needed to improve the onboarding process.
- Develop recommendations for executable onboarding improvement initiatives.
- Develop a target customer onboarding journey and executable process improvement initiatives that address top pain points and gaps.