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What Industry Leaders Are Saying
“Gaming & Leisure is proud of our long partnership with Info-Tech to bring you the GHRC. Properties desperately needed a tier 1, unbiased methodology to analyze vendors in an apples to apples manner with the ability to weight their criteria. The GHRC filled this void and is the defacto standard for properties to save time and money and procure the right vendors to meet their needs. Vendor members of the GHRC benefit by understanding how they are analyzed by their clients and future clients; additionally, they understand how they rank against their competitors. The GHRC industry leading benchmarks, trends, frameworks and best practices help operators with strategic, start-up/opening and day-to-day continuous improvement.”
Jeannie Caruso
CEO, Gaming & Leisure
Industry Insights & Best Practices
- Industry-Specific Research
- Reference Architectures
- Industry Trends
- Top Technologies
Industry-Specific Advisory Services
- Digital Transformation
- Linking Business & IT Value Maps
- Advisory Assistance to Help You Build Your IT Strategy
- Mature Your Operations to Innovate
- Peer Benchmarking
Industry Roundtable Events
Deep Insights Tailored to Your Industry
1
IT Strategy & Alignment, Reference Architectures & Value Streams
Take deep ecosystem-level drive into your industry's ecosystem as well as the IT challenges and opportunities within it.
2
Top Trends Affecting Gaming & Hospitality
Explore key trends affecting your specific industry from the perspective of people, processes, and technology.
3
Peer Industry Benchmarking
Examine the data from IT departments across the industry to gain insight into the priorities, challenges and opportunities of IT in your industry.
4
Software Selection to Meet Industry Needs
Understand industry technologies and leading vendors in the space to expediate core buying decisions.
1
Business-Aligned IT Strategy
Strategy Alignment
Revolutionize Ticketing Systems: Enhancing Security, Speed, and Fan Experience With Next-Gen Solutions
By understanding the market disruptions, challenges, and opportunities in modern ticketing today you will be able to:
- Determine the current-state ticketing process through a value chain analysis.
- Map the ticketing journey to illustrate the desired future state and needs of ticketing by identifying gaps and opportunities for innovation.
- Identify evaluation criteria for consideration when assessing different ticketing vendors.
Strategy Alignment
Build a Market-Ready iGaming Strategy
- Capitalize on iGaming value chains through an analysis and exhaustive list of user scenarios, leading organizations to realize the value and opportunities of iGaming.
- Build an iGaming technical architecture and select a business model based on the organization’s unique needs, capabilities, and tolerance within the market.
- Create a unified initiative roadmap encompassing the requirements for an iGaming strategy to prepare the organization for its iGaming launch.
Strategy Alignment
Priorities for Adopting an Exponential IT Mindset in the Gaming & Hospitality Industry
- Recognize the urgency of adopting Exponential IT within the gaming and hospitality industry to combat industry disruptions.
- Comprehend the four priorities of Exponential IT transformation in the gaming and hospitality industry that are being adopted today to remain competitive within the market.
- Acknowledge the foundational capabilities and maturity required to begin an effective Exponential IT transformation, resulting in value creation.
Strategy Alignment
Embrace Cashless in Your Casino
- Identify the value of a cashless casino to your organization and communicate that value to gain leadership buy-in.
- Ensure your organization has considered all the potential roadblocks to going cashless and identified possible solutions to overcoming them.
- Select a cashless casino approach that will be well-received by the organization and your guests.
Strategy Alignment
Standardize a CMS Rationalization Strategy
- Establish effective vendor management with your CMS to determine configuration capabilities.
- Discover the current state of your application architecture by uncovering modules that live inside and outside your CMS.
- Rationalize your current applications in accordance with business priorities and assign dispositions
- Gauge the threshold at which to decouple new applications by brainstorming both good and bad inflection points.
Strategy Alignment
The Use of Chief Digital Officer in Gaming & Hospitality
Embed digital into IT and leverage this report’s contents to make the case to the business:
- Articulate the importance and effectiveness of embedding digital in IT versus a business department.
- Analyze the current state of the CDO role in the gaming and hospitality industry as well as adjacent industries.
- Choose your own digital journey depending on where you’re at on the IT maturity ladder.
Strategy Alignment
Kick-Start a Unified Service Recovery Management Strategy
- Define unified initiatives, objectives, and goals for enabling a holistic service recovery strategy.
- Illustrate an operating model with organizational needs, drivers, environmental factors, challenges, opportunities, processes, and stakeholders that will inform the service recovery strategy.
- Determine metrics that will reflect organizational objectives to showcase the value added to the business.
Strategy Alignment
Integrated Casino Industry Reference Architecture
- Demonstrate the value of IT’s role in supporting your integrated casino's capabilities while highlighting the importance of proper alignment between organizational and IT strategies.
- Apply reference architecture techniques such as strategy maps, value streams, and capability maps to design usable and accurate blueprints of your integrated casino operations.
- Assess your initiatives and priorities to determine if you are investing in the right capabilities. Conduct capability assessments to identify opportunities and to prioritize projects.
Strategy Alignment
Establish a Holistic Guest-Facing Mobile App Strategy
- Transform organizational objectives into key drivers when selecting and prioritizing mobile app functionalities for your mobile app roadmap.
- Choose the right mobile app deployment approach, taking into consideration business and IT complexities and capabilities.
- Evaluate the mobile app developer landscape to ensure that your organization is prepared for the selection and implementation phase.
Strategy Alignment
Optimize Your Loyalty Program Through a Digital Strategy
- Design a digital loyalty program strategy that applies innovation to your business model, streamlines and transforms its processes, and makes use of technologies to enhance schemes and interactions with guests.
- Use digital for transforming your loyalty program’s nonroutine cognitive activities and for derisking key elements of the value chain.
- Create a balanced loyalty program roadmap that improves digital maturity and prepares you for long-term success in a digital economy.
Strategy Alignment
Casinos in Crisis: The Road Ahead
- Info-Tech recommends rapidly convening an executive post-crisis reopening working group to identify reopening, new normal operational changes.
- Start by understanding the gaming market trends thus far during the pandemic and how they can impact your localized casino operations.
- Inform strategic and operational discussions, planning, and actions through seven proven steps in this brief.
Strategy Alignment
Develop an Optimal Sports Betting Approach
- Understand what will comprise your sportsbook business model and how that can impact the benefits to your business.
- Assess the vendors in the space to make an informed decision on your sportsbook vendor partner.
- Develop an RFP and be prepared for the negotiations that will take place during the vendor selection process.
Strategy Alignment
Kick-Start an Esports Initiative at Your Casino
- Use Info-Tech’s research to understand the esports culture and how that culture can be best approached by casinos to create a sustainable business venture that engages a sought-after demographic.
- Review the technical requirements that a casino needs to purchase or outsource to implement different esports initiatives.
Strategy Alignment
Hotel Industry Reference Architecture
- Demonstrate the value of IT’s role in supporting your hotel’s capabilities while highlighting the importance of proper alignment between organizational and IT strategies.
- Apply reference architecture techniques such as strategy maps, value streams, and capability maps to design usable and accurate blueprints of your hotel operations.
- Assess your initiatives and priorities to determine if you are investing in the right capabilities. Conduct capability assessments to identify opportunities and to prioritize projects.
2
Top Industry Trends
Top Trends
AI/ML Use Case Library for Hotels
- Pull inspiration from a curated collection of best-in-class AI and ML use cases to drive the initiative ideation process.
- Concepts can be helpful when designing transformation roadmaps, despite different implementation methods.
- Our analysis offers additional guidance on return on investment (ROI) guidelines, primary sources of value, and more.
- Pulling best practices from anonymized use cases increases the odds of successful value capture.
Top Trends
AI/ML Use Case Library for Integrated Casino Resorts
- Pull inspiration from a curated collection of best-in-class AI and ML use cases to drive the initiative ideation process.
- Concepts can be helpful when designing transformation roadmaps, despite different implementation methods.
- Our analysis offers additional guidance on return on investment (ROI) guidelines, primary sources of value, and more.
- Pulling best practices from anonymized use cases increases the odds of successful value capture.
Top Trends
Fueling Exponential Revenue Growth in Hospitality Through Gen AI
- Introduce a curated list of hospitality Gen AI use cases to drive revenue supported by a value-driven analysis.
- Assist hospitality leaders in comprehending and discovering the future of hospitality capabilities that enable major transformative initiatives such as dynamic pricing and attribute-based selling.
- Provide practical insights from use cases to increase the odds of success.
Top Trends
Generative AI Use Case Library for the Gaming & Hospitality Industry
Info-Tech’s use-case library provides practical guidance to help gaming & hospitality organizations accelerate value-driven Gen AI use-case adoption.
Top Trends
The Future of Casino-as-a-Platform
- Identify: As a methodology, strategic foresight flows from the identification of signals to clustering the signals together to form trends and uncovering what is driving the trends to determine which strategic initiatives are most likely to lead to success on an industry-level.
- Prioritize: Further customize the scores to your casino by tailoring the generalized weightings on an organization-specific level and determining the relevancy and timing to your operations. By doing so, your casino can determine which trend and technology to prioritize for your casino-as-a-platform initiative.
- Align: After establishing what trend and technology to prioritize, establish its benefits that closely align and promote the success of your business’ goals.
Top Trends
Make the Case for a Room-as-a-Platform Initiative
- Identify: As a methodology, strategic foresight flows from identifying signals to clustering the signals together to form trends and uncover what is driving them to determine which strategic initiatives are most likely to lead to success on an industry level.
- Prioritize: Further customize the scores to your hotel by tailoring the generalized weightings on an organization-specific level and determining the relevancy and timing for your hotel. By doing so, your hotel can determine which trend and technology to prioritize for your room-as-a-platform initiative.
- Persuade: After establishing what trend and technology to prioritize, develop a minimum viable business case with the help of the trends report elements to make the case for stakeholders.
Top Trends
2020 Hospitality Trend Report
With the insights provided in this Hospitality Trend Report, making sound decisions about which technologies can provide a competitive edge and generate revenue for those in hospitality is possible.
Top Trends
Hospitality Communications Market Trends & Buyer's Guide
- Meet key corporate objectives and demonstrate real ROI enabled through a strategic hospitality communications approach.
- Be aware of key hospitality communications laws, requirements, and rating criteria.
- Maximize your investment by selecting a telephony solution that is adaptive to future innovations and compatible with existing needs.
3
Industry Benchmarking
Peer Benchmarking
Drive Innovation in the Gaming & Hospitality Industry With an Exponential IT Mindset
- Identify how industry leaders can remain competitive within an ever-changing landscape.
- Insights will be used to determine the current versus future state and solutions to improve the innovative mindset within the gaming and hospitality industries.
- Info-Tech has identified five key areas to assist IT leaders in assessing their innovation maturity and driving adoption.
Peer Benchmarking
2018 Casino IT Benchmark Report
- Use the data and analysis from Info-Tech's 2018 Casino IT Benchmark Report to inform your IT strategic plan, organizational design, and security priorities.
- Understand which practices have the biggest impact on overall IT performance.
- Benchmark your integrated casino resort IT effectiveness and maturity against your peers.
Peer Benchmarking
2019 Gaming IT Benchmark Report
- Use the data and analysis from Info-Tech’s 2019 Gaming IT Benchmark Report to inform your IT strategic plan, organizational design, and security priorities.
- Understand which practices have the biggest impact on overall IT performance.
- Benchmark the your integrated casino resort IT's effectiveness and maturity against your peers.
Peer Benchmarking
Fuel Digital Enablement and Value in Gaming & Hospitality
Use Info-Tech’s data-driven IT diagnostics as a baseline to determine IT’s capability to digitally transform the business.
Break down digital into five growth categories to devise improvement initiatives: Digital Strategy, New Customer Frontiers, Continuous Innovation, Workforce of the Future, and Resilient Operations.
Analyze from the three perspectives to see where your IT department stands:
- Do you have support from your business users to transform their departments?
- Do you have the mandate from executives to innovate?
- Can IT execute digital?
Peer Benchmarking
2021 New Normal: Closing the Digital Transformation Gap in Gaming
- Use the data and analysis from Info-Tech's 2021 Gaming IT Benchmark Report to inform your IT strategic and digital plan, organizational design, and security priorities.
- Understand which practices have the biggest impact on overall IT performance.
- Benchmark your integrated casino resort IT effectiveness and maturity against your peers.
4
Core Industry Technologies & Software Selection
Core Industry Technologies
Vendor Landscape: CRM Suites for Gaming, Hospitality, and Leisure
- Understand what’s new in the GHRC CRM market.
- Shortlist top CRM vendors and their products based on requirements and use cases specific to the gaming & hospitality industry as well as newer trends such as social and mobile.
- In particular, pay close attention to the social component of sales, marketing, and customer service management feature sets.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major GHRC CRM vendors and then create a shortlist of the most appropriate vendors.
Core Industry Technologies
Vendor Landscape: Business Intelligence for Gaming, Hospitality, and Leisure
- Understand what’s new in the GHRC BI market.
- Shortlist top BI vendors and their products based on requirements and use cases specific to the gaming and hospitality industry.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major GHRC BI vendors, and then create a shortlist of the most appropriate vendors.
Core Industry Technologies
Vendor Landscape: Food & Beverage Point of Sale Solution
- Understand what’s new in the POS market.
- Evaluate prominent and trend-setting vendors and products against your enterprise needs.
- Determine which products are most appropriate for particular use cases and scenarios.
Core Industry Technologies
Transform the Sales & Event Management Lifecycle to Strategize and Digitize Events
- Comprehend the trends and importance of a group sales and event management system.
- Define the organization’s key capabilities through cost and competitive advantages to understand the organization’s current state and what it needs from a group sales and event management system, vetted through a value chain analysis.
- Review Info-Tech’s analysis of the vendor functional criteria for ten key players in the GSEM market that have functional viability for various organizations.
Core Industry Technologies
Enhance the Guest Experience Through Payments Modernization
- Understand how digital transformation is impacting major payment stakeholders: customers, operators, and payment service providers.
- Learn about value-added services and key features and functions that are necessary for digitally transformed payment processes.
- Gauge the current capabilities of leading payment vendors in the space and how they fare in this digital-first world.
Core Industry Technologies
Select and Implement a Loyalty Program Platform Solution
A well-prepared loyalty management platform selection will mitigate digital initiative risks. Implement a strategic loyalty management selection process by:
- Distinguishing between core, advanced, and strategic loyalty functionalities and assessing each functionality’s support of your loyalty program value chains.
- Examining and determining the deployment architecture that aligns with the organization and loyalty program objectives.
- Analyzing the vendor landscape, focusing in on those vendors that support your designed deployment architecture and satisfy current functionality and gaps.
Core Industry Technologies
Employee Safety Devices: Preparation and Selection
- ESDs empower employees to feel safer during emergency situations and increase the efficiency with which those employees can be located in times of duress.
- Properties that already have an IoT platform or are considering implementing one will have the advantage of already establishing the right network components associated with ESDs.
- Make an informed choice on which vendor will meet the needs of every stakeholder involved in the selection process.
Core Industry Technologies
Vendor Landscape: Digital Signage Software
- Digital signage solutions generate 2-5 times more impressions than static signs and when screens are strategically located throughout major guest traffic areas. When combined with smartphone technology to provide coupons, venue information, events, show times, menus, etc. operators can deliver unparalleled opportunities for creativity and guest experience innovation. Shortlist the solutions based on your feature requirements, paying close attention to prioritized advanced features and usage scenarios.
- Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the digital signage, or digital out-of-home (DOOH), market for gaming, hotel, restaurant, and entertainment enterprises, and compare and contrast the major digital signage vendors.
- Shortlist the solutions based on your feature requirements, paying close attention to point of sale (POS), meeting and event management, and casino management system (CMS) integrations, transactional data flows, and hardware requirements.
Core Industry Technologies
Vendor Landscape: Video Surveillance
- Meet regulatory compliance obligations for game protection while demonstrating real ROI through point-of-sale fraud prevention and enhanced business operation insights.
- Provide a safer and more secure environment for your customers without inconveniencing and disrupting their gaming and hospitality experience.
- Improve threat identification and reduce operator fatigue by choosing the right solution that can leverage innovative analytic technologies.
- Maximize your investment by selecting a solution that is adaptive to both future innovations and compatible with existing analog technologies.
Core Industry Technologies
Vendor Landscape: Self-Service Kiosks
- Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the self-service kiosk market for gaming, hotel, restaurant, and entertainment enterprises and compare and contrast the major self-service kiosk vendors.
- Shortlist the solutions based on your feature requirements, paying close attention to point of sale (POS) and casino management system (CMS) integrations, transactional data flows, and hardware requirements.
Gaming
Create an Exponential Impact on Hospitality With Service Robots
Develop vendor requirements and a shortlist of vendors that best fit the needs of the business by:
Gaming
Vendor Landscape: Mobile Gaming Platforms
- Shortlist the solutions based on your budget and feature requirements, paying close attention to integration and marketing capabilities.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major mobile gaming platform vendors, and then create a shortlist of the most appropriate vendors.
Gaming
Vendor Landscape: Casino Management Systems
- Shortlist top CMS vendors and their products based on requirements for trends such as mobile, bonusing, and server-based gaming.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major CMS vendors, and then create a shortlist of the most appropriate vendors.
Gaming
Vendor Landscape: iGaming Platforms
- Shortlist top online casino vendors and their products based on requirements for iGaming trends and existing land-based casino games.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major online casino vendors, and then create a shortlist of the most appropriate vendors.
Gaming
iLottery RFP Template
Use this template to customize and outline your iLottery requirements to ensure vendors can meet your needs and expectations.Gaming
iLottery Vendor Shortlist Tool
Use this shortlist tool to compare iLottery vendors with weightings that meet your solution requirements.Gaming
iLottery System Models Selection Tool
Use this tool to determine your iLottery solution's IT service model, vendor sourcing model, and business model(s).Gaming
iLottery Requirements Accelerator Tool
Use this tool to record, categorize, and prioritize iLottery requirements.Gaming
Lottery Tech Debt Analysis Tool
Identify, measure, and solve your lottery technical debt.Gaming
iLottery Requirements Workbook
Use this deliverable to record the outcomes of blueprint activities and leverage the information in gathering and prioritizing requirements.Gaming
Modernize Lottery Channels Through iLottery Selection – Phases 1-3
Use this blueprint to assess your current state, identify risks and considerations, and analyze iLottery vendors.Gaming
Modernize Lottery Channels Through iLottery Selection – Executive Brief
Use this executive brief to make the case for implementing iLottery and to understand why the selection process is so important for a successful iLottery program.Gaming
Modernize Lottery Channels Through iLottery Selection
- Determine the health of your current operations and processes as the first step towards your iLottery implementation.
- Ensure your organization has examined potential risks and considerations when executing iLottery and has identified manageable solutions to conquer these hurdles.
- Select an iLottery vendor and strategy that will be well received by the organization and your stakeholders: players, retailers, and legislators.
Gaming
Cage Automation Empowers the Digital and Cashless Evolution
- Understand the impact and value of automating cage operations.
- Identify areas for transformation by determining the cost and competitive advantages to comprehend the organizational current state and needs of cage operations and automation, vetted through a value chain analysis.
- Review the vendor functional criteria Info-Tech analyzed for six key players in the cage automation market that have functional viability for various casino operations.
Gaming
Select a Casino Table Games Scheduling Solution
- Business volumes can inform the optimum number and arrangement of table games. However, IT can expect pushback from operational managers who feel that the forecasted solution rubs against their knowledge and experience.
- Cost consciousness is a top priority for casinos. Even though a workforce planning strategy requires investment in operational capabilities and applications, reducing inefficiencies should show tangible and intangible benefits in the long term.
Gaming
Select a Casino Anti-Money-Laundering Compliance Solution
- Ensure the IT team understands their roles and responsibilities prior to implementation to help ease the transition into this new system.
- Identify the AML requirements for both know-your-customer (KYC) information and transaction monitoring systems.
- Use the accompanying vendor landscape to evaluate the leading products in the market space according to your particular risk-based scenario.
Hospitality
Create an Exponential Impact on Hospitality With Service Robots
Develop vendor requirements and a shortlist of vendors that best fit the needs of the business by:
Hospitality
Deliver Superior Guest Experiences and Efficient Operations with the Right Property Management System
- Understand the trends and deployment models within the PMS market.
- Define the organization's key capabilities through cost and competitive advantages to determine the organization's current state and its requirements of a new PMS, vetted through a value chain analysis.
- Review Info-Tech's analysis of the functional criteria for eight key players in the PMS market that have functional viability for various hotel properties.
Hospitality
Vendor Landscape: Door Locks & Access Control
- Provide an enhanced customer experience and increase customer engagement by streamlining door entry and credential distribution.
- Reduce management and operational costs and maximize existing investments in technology and operational efficiencies by choosing the right solution that can leverage existing capabilities and infrastructure.
- Reduce enterprise risk by selecting a solution that will provide a high level of adaptability to future changes and innovations in contactless reader technology.
Hospitality
Vendor Landscape: In-Room Tablets
- In-room tablets are used more frequently than mobile applications, garnering anywhere from 40-50 unique page views per guest per day. When combined with the ability to collect and utilize guest data to promote targeted hotel services and amenities through analytics and business intelligence and the ability for hotels to displace traditional printed marketing collateral and improve energy management, hotels are seeing significant ROIs quickly after deployment.
- Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the hospitality in-room tablet market and compare and contrast the major vendors.
- Shortlist the solutions based on your feature requirements, paying close attention to integration capabilities particularly with PMS, POS, and in-room control systems.
Hospitality
Vendor Landscape: Revenue Management Systems
- Understand the features and business benefits of using an RMS to support revenue management efforts.
- Determine the integration requirements based on organizational needs to focus product evaluation on the right criteria.
- Assess the current revenue management market and assess its direction.
Hospitality
Vendor Landscape: Housekeeping Automation
- Housekeeping solutions will enable dramatic improvements in housekeeping operations and typically deliver a payback in less than three months through improvements to operational efficiency and effectiveness. Shortlist the solutions based on your feature requirements, paying close attention to forecasting and scheduling, communications, and inputs/constraints to rules and queuing.
- Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the housekeeping automation market for gaming, hotel, and resort enterprises and compare and contrast the major housekeeping automation vendors.
Hospitality
Vendor Landscape: In-Room Entertainment
- Increase customer engagement by allowing guests to watch their own content and internet subscriptions on the hotel television.
- Provide a personalized customer experience by using the television for targeted advertising and promotions.
- Control TV branding and content from a centralized center through a cloud-based SaaS solution.
Other Research
Other Research
Navigate the EMV Liability Shift
- EMV is the first step to a multi-layered approach to protecting cardholder data upon swiping and then processing.
- Preparing for NFC payments (i.e. Apple Pay and Google Wallet) is a part of selecting your EMV solution.
- Make a solid business case for your EMV project by articulating and supporting the value it creates to the organization.
- Define the organizational context for your EMV deployment and make sure your technical requirements can satisfy your business requirements.
- Carefully plan your project prior to deployment to reduce any roadblocks and issues associated with implementation.
Other Research
Build or Refresh the WLAN
- Gain stakeholder buy-in by making a solid business case for your WLAN build or refresh project by understanding the value it provides to the business.
- Define the business context surrounding the WLAN build or refresh and make sure your technical requirements can satisfy your business requirements.
- Develop a comprehensive request for proposal based on your technical requirements and score your responses using a standard methodology.
- Craft a well-designed network implementation and monitoring process in order to ensure ongoing project success moving forwards.
Other Research
Outsource Network Management in Gaming & Hospitality
- Follow Info-Tech’s methodology to boost your chances of outsourcing success and reduce network costs, improve network capabilities, gain access to new skills, improve ability to scale, and increase efficiency in internal resource allocation.
Latest Gaming & Hospitality Notes
Short, tailored research notes aimed at providing you with timely insights, relevant to your industry. Hot off the press, these notes will be published regularly and pair great with your morning coffee.
COVID-19 Crisis Mitigation Tactics for Hotels
March 20, 2020
As various segments of the tourism industry shut down, prepare to close, or experience a rapid decrease in guest occupation, know that this will not last. Historical cycles following 9/11, SARS, and the 2008-09 recession have all provided insight into a resilient industry that will rapidly recover. The industry can and will get through this time by being innovative, being prepared, and communicating regularly.